Director of Digital Marketing & Comms

Job description

Job Ref: TFH1068Branch: The Fellows HouseLocation: The Fellows House, CambridgeSalary/Benefits: 40-45K per annumContract type: PermanentHours: Full TimeHours per week: 40Posted date: 02/11/2021Closing date: 02/12/2021Director of Digital Marketing Comms"To suppress free speech is a double wrong. It violates the rights of the hearer as well as those of the speaker."- Sir Frederick GentleThe HotelAt the Fellows House, we want to offer everyone who walks through our doors an amazing experience. We offer a very personal blend of empowerment, enlightenment, and engagement and seek the remarkable in the everyday and everything that goes into this most unique Hotel.Most of all we seek exceptional people who embody our Cultured, Devoted and People Centred Values. The brightest and best Cambridge has to offer.The PersonYou have a passion and devotion to problem solving adapting and providing innovative solutions for the challenges you face every day. You are persistent, curious, have a love of learning and are eager to apply your expertise to your digital creations. You have great leadership and communication skills and are willing to instil your knowledge on to your team. With your excellent business acumen and analytic skills, you provide the digital audience a glimpse of the amazing experience the Fellows House will offer its guests.The RoleYou will take lead on digital marketing and communications at The Fellows House driving forward innovative and creative digital content with consistent messaging. You implement and direct the marketing strategy guiding guest and team member engagement through internal and external communications. You will deliver engaging campaigns that capture the hearts and minds of our guests and team member as well as the local communities and external stakeholders. You will be responsible for website and social media content and web maintenance ensuring our website enables our strategy to be and the hotel of choice in Cambridge.Key responsibilitiesYou will define and deliver the digital marketing strategy for the HotelAs the digital marketing expert, you will help the wider team to broaden their knowledge of digital marketing and act as a coach and mentor for the Hotel, embracing the Fellows House values and culture in every digital marketing campaign.Responsible for owning and developing all digital corporate channels both internal and external.To drive forward innovative and creative digital content approaches linked to corporate objectives and the achievement driving occupancy, rate and team member engagement through digital external and internal comms.Identify current and future trends to ensure that the digital marketing strategy is fresh by staying up to date with the latest innovations, technologies, changes in competition, and shifts in the digital landscape. Translate these insights into commercial opportunities and future strategyLead digital innovation projects, and pioneer new ways to engage with customers digitallyTo be responsible for the management of the external website and intranet, ensuring that our services, comms and branding is ahead of our competitors.To make sure the company's online presence uses Search Engine Optimisation processes to maximise website traffic and inbound sales opportunities.To maintain and enhance a strong knowledge of the sector and the local markets in which our hotel operates.Core requirements:UK citizen or valid work permitProficient numeracy and literacy skills3 years previous experience in a senior digital marketing role and team managementCambridge based preference as well as digital university background knowledge would lead as a plus.In-depth knowledge of training and engagementProven experience to build and manage third party relationshipsExperience of designing content for marketing campaigns that have achieved corporate and financial objectives.Proven track record of delivering and managing multi-channel marketing campaigns.An understanding and implementation of search engine optimisation (SEO) techniques.Experienced user of Google Analytics and ability to provide compelling insights from data.An understanding of how websites are developed and optimised.Web design and development skills, web editorial ability to include writing for the web.CulturedWe believe in being our best and true selves every single day and delivering the most refined experiences possible. We believe in always having good manners and being polite. We never let our high standards slip, have impeccable taste and an eye for detail. We have a deep love and respect for all cultures and cultural pursuits.DevotedWe are wholly committed to creating perfect experiences for our guests and teams alike. We are trustworthy and fiercely loyal. Everything we do is fuelled by passion. Passion for excellence. Passion for making the world a better and more interesting place. Passion for sharing wisdom. Passion for supporting each other to be the best we can be.Person-centredWe believe in understanding and engaging with everyone on a human level. We recognise that everyone deserves to be appreciated for the genuine person they are with unique needs, desires, tastes, and preferences.Benefits of working at The Fellows House:Comprehensive salary packageAccess to GO Hilton Travel Programme - stay in Hilton Hotels around the world for as little as 35$.50% FB Discount when staying in Hilton Hotels through the Go Hilton Travel ProgrammeStaff meals and hot drinks on shiftCareer DevelopmentExtensive learning development opportunitiesIn exchange for your efforts and dedication we offer a fantastic place to work, an opportunity to shape the culture of a new hotel and a comprehensive benefits package. If you wish to be considered for this superb opportunity click 'apply'.The Fellows HouseAn exclusive destination with an inclusive spirit.Inspired by great university fellows past and present and designed for the discerning clientele of Cambridge and beyond, seeking somewhere to eat, drink and stay in style.At the Fellows House we are proud to play host to the many people who are drawn to our University city and enjoy creating connections between our team members, our guests and our local community.The team that work here are like family and genuinely enjoy their jobs. This positive spirit informs our service culture, allowing us to deliver a warm, generous experience for our guests.Likewise, we are focussed on keeping our neighbours part of day to day life in the hotel, be they university goers, local suppliers or cocktail lovers.