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Global Marketing Program Manager

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Agilent

2021-12-03 07:40:56

Job location Cheadle, Cheshire, United Kingdom

Job type: fulltime

Job industry: Sales & Marketing

Job description

As a healthcare company committed to protecting the health and safety for our employees, contractors, customers and communities, employees in this role are required to be fully vaccinated against COVID-19, unless an accommodation has been granted for a medical reason or sincerely held religious belief.Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek - so they can do what they do best: improve the world around us. Information about Agilent is available at this position, the Global Marketing Program Manager (GMPM) defines global marketing strategies, with focus on messaging and digital content to drive awareness and demand for Agilent's solutions that meeting the needs of customers in the Multi-Omics Academic Life Sciences (Proteomics, Metabolomics, Lipidomics). Content is developed in partnership with industry and product marketing subject matter experts to address this customer's buying journey. In partnership with Regional Marketing colleagues, lead and govern all outbound aspects of the marketing programs. This includes cross-sell opportunities with other businesses and Global Marketing Programs colleagues. In this role, the GMPM is responsible for reporting the success of the programs to the worldwide organization.Responsible for the development of marketing program and campaign strategies that deliver intentional customer experience via digital channelsDrive and accelerate funnel generation and increase brand awarenessPartner with Regional Marketing Program Managers to align on marketing content and initiatives in support of region specific campaignsCollaboration with Commercial Marketing colleagues to integrate programs and define digital media strategiesWork to achieve both industry and product marketing objectives for awareness, web engagement, and demand generationFamiliar with customer-centric focused "Challenger" messaging

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