Associate Director, Digital Engagement and Channel Planning

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Job description

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.To support the evolution of Worldwide Customer Capabilities (WCC); Worldwide Engagement Planning and Content Capabilities (WEPCC); Worldwide Engagement and Channel Planning in Major Markets.Department Title and DescriptionWorldwide Customer Capabilities (WCC); Worldwide Engagement Planning and Content Capabilities (WEPCC); Worldwide Engagement and Channel Planning - The Worldwide Engagement and Channel Planning team drives zero-based, channel-agnostic engagement, content and measurement strategy and plans across WCC, leads digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) across WEPCC to execute and optimize those BMS digital campaigns, tactics, and programs to meet and exceed business strategy and objectives (including brand, medical, R&D).Purpose/Objective of the JobDrive seamless interaction between the business (e.g., brand, medical, R&D), the rest of the WEPCC team, Business Info and Analytics (BI&A), matrix teams and agencies.Partners with business and other WCC functions (e.g., sales, meetings/congresses) on development of channel-agnostic engagement and content strategy followed by more specific digital channel strategy to meet business and customer needs.Delivers channel insights and recommendations for ongoing optimization of business plans.Leads cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.Leverage Digital Capabilities and Touchpoint Optimization principles, standards and best practices to drive customer engagement for the business.Examples include and are not limited to CRM, web sites, IVAs, eMail, Social Media, Remote Engagement and Search Engine Marketing.Other examples to be identified based on business/customer needs and prioritized according to the Capabilities Roadmaps.Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities.Key Responsibilities:Serves as a dedicated digital engagement point-of-contact for a market, therapeutic area, or brand, their digital agencies and leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tacticsCollaborates with business leads and WCC counterparts (e.g., field, meetings/congress, patient engagement partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plansCollaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs.Coordinates with Capabilities, Digital Production, and rest of WEPCC teams on the following activities:Prioritization of campaigns and tacticsDefinition of campaign/tactic success (e.g. development of metrics plan)Evaluation and optimization of tacticsDriving tactical plan to accomplish KPI and business objectivesProvides digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business prioritiesMaintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertiseDrives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analyticsIdentifies long-term process needs of the business partners focused on digital capabilities and develops/executes a plan to address these.Identify opportunities for synergies and collaboration within and across markets within a therapeutic areaLead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverablesPartner with content strategy team and production to provide early insight into cross-market material creation to drive content/asset re-use.Deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production teamProvide budget recommendations and estimates for digital plan tacticsMonitor, manage and provide regular updates on campaign/project financialsPartner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectivesMonitor project status and budget and provide regular reporting on progress, challenges, and solutionsCollaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterpriseIdentify business process and capability improvement opportunities aligned to the needs of the business/customersConducts multi-channel briefings for senior management and external representativesFlex coverage across engagement teams on as-needed basis(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)Supervisory Responsibility (List job titles of positions that report directly or indirectly to this position and indicate nature of relationship)Digital Engagement and Channel Planning Specialists (not every role will have direct reports)Key Stakeholders/ContactsDescribe this position's key internal matrix relationships and key external stakeholders/clients - Internal (Business Partners, BI&A, Capabilities, Digital Production, Other WEPCC teams and External (Agencies and 3rd party Vendors).Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.Bristol Myers Squibb recognises the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. If you require reasonable adjustments in completing this application, or any part of the recruitment process direct your enquiries to . Applicants can request an approval of an adjustment prior to accepting a job offer.