CRM Manager

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Job description

The marketing team is small, but developing at pace, so you'll need to review the existing set up and implement campaigns including; welcome to service, upsell, nurture activity for prospects and retention comms.

What you'll do

• Own CRM Strategy, identifying target areas, frequency and setting KPI's
• Build campaign using CRM tools, including data selection, with continuous evaluation and optimisation
• Support across other CRM channels including SMS and Email.
• Weekly reporting of campaign effectiveness against budgets and targets
• Identify, test and scale new opportunities for growth through a clear analysis of client behaviour and engagement
• Work closely with colleagues across the business to refine customer targeting and segmentation and deliver insight on customer behaviour.

Skills, experience, and qualifications (required)

• A proven background in CRM with demonstrable experience of building and automating campaigns.
• Proven effectiveness in implementing and managing segmented CRM campaigns across a range of journeys
• Highly skilled at campaign production sends and evaluation using third-party tools
• Have an excellent understanding of digital communications planning to drive the right creative messaging for each customer group
• Experience setting up new processes strategy and methodology; theory and practice
• Proven track record of meeting deadlines and KPI's
• Experience of working with Pardot