Demand Generation & Content Manager

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Job description

Demand Generation & Content Manager - Up to 55,000 - LondonTHE COMPANY
Our client is one of the fastest growing global proptech firms in the commercial real estate sector. This is an opportunity to work for a public listed, global market leader in a highly vibrant and evolving industry. They are looking for a Marketing Manager with strong demand generation and content experience to drive fully integrated regional marketing campaigns.

You'll develop content and execute tactics to attract relevant prospects and to get them to engage.
THE ROLE
As Demand Generation & Content Manager, you will be responsible for creating, adapting, and optimising multi-channel content, digital and event-based campaigns, processes and programmes necessary to enhance demand generation and brand positioning.

Ultimately, you will help generate quality leads for the sales team. Key responsibilities include: - Development of segment content plans and assets, which may include, but not limited to writing blogs, presentations, web pages, email templates, social share cards and product collateral - Tactical execution of demand, ABM and lead generation programs - Actively incorporate associations, media partnerships, tradeshow, and events in reputational and lead generation campaigns - Efficiently use marketing automation software - HubSpot - Develop and execute email, digital and event marketing campaigns across all channels - Responsible for tracking and refining campaign performance - Work with marketing operations to implement and constantly improve email lead nurturing\/drip programs to move prospects through the marketing and sales pipeline - Work with agencies to draft and tag content in line with requirements for online marketing, SEM, SEO and PPC analytics
YOU
- Hands-on B2B marketing program execution experience including digital (SEM, SEO, display advertising, PPC & webinars), email, 3rd party, tradeshows & events, email, social media, trade advertising and direct marketing - Experience in developing engaging content (interactive content would be a bonus), essential - Very strong copywriting and content marketing skillset and experience applied to videos, webpages, white papers, case studies, eBooks, event stands and webinars.

- Track record of campaign execution and optimisation - Evidence of successful demand generation campaigns - Marketing of SaaS or IaaS solution a plus
Demand Generation & Content Manager - Up to 55,000 - London
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