Digital Campaigns Advisor

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Job description

Overview

We are recruiting an exceptional Digital Campaigns Advisor on an initial fixed term, one-year contract to turbocharge the Make My Money Matter campaign's online presennce.

This role will report into the Campaigns Director, with responsibility for managing our social media activity, designing and developing creative content, overseeing our website, building strategies to attract, recruit and engage our supporters, and leading efforts to amplify our advocacy work through on and offline mobilization.

We are ambitious about increasing our digital reach, impact and engagement, and want a creative, entrepreneurial digital specialist to help us drive this activity.

About Us

There's £3 trillion in UK pensions - we believe that money should be moved from the destructive, harmful investments of the past, into those which help build a future we can all be proud of. Spearheaded by film maker, UN Advocate and co-founder of Comic Relief, Richard Curtis, Make My Money Matter works to transform the financial system so it puts people and planet on a par with profit.

Who we're looking for:

We are looking for a digital specialist who is passionate about our mission and is excited to join a new campaign working to transform the financial system and tackle the climate crisis.

This is a diverse role requiring someone who is adept in crafting and delivering effective online content, communications and strategies. We are seeking someone creative, adaptable and passionate; a personable, flexible self-starter with experience delivering in a fast-moving and/or start up environment, and an individual with a track record of effective digital communications, storytelling and campaigns.

They must be able demonstrate excellent understanding of digital techniques that mobilize the public, ideally within the climate, finance or international development sectors.

Core responsibilities and tasks:

Social Media

Manage Make My Money Matter's Social Media accounts, and develop and implement strategies that raise our profile, grow our brand and mobilise new/existing audiences

Creative content

Develop creative content, and repurpose existing assets, to amplify the campaign
Develop key messaging and written content to support the campaign

Member engagement

Lead on the development and management of MMMM's supporter engagement strategy, ensuring a growth in the quantity and engagement rates of supporters
This includes creating content (emails, blogs, social), supporter journeys, strategies and actions that grow membership, improve engagement and deliver objectives

Campaign tactics

Devise, develop and deliver impactful, creative campaigns which promote Make My Money Matter's messages to a diverse audience, on and offline

Website

Oversee the campaign website - including day to day updates, regular content creation / management, and longer-term development

Analysis and insights

Monitor delivery of digital activities, learn from best practice and evidence, and adapt our approach based on these insights

General Campaign activity

Support on the design and delivery of stunts, events and public facing activities
Help manage partnerships with selected digital agencies and consultants
General support to the campaign as required

Qualifications and experience:

Essential

A minimum of 2 years' experience working within digital communications, social media marketing or campaigning, with proven record of high performance
Experience of developing and managing digital communications and campaigns, including platforms i.e. MailChimp and Content Management Systems i.e. WordPress
Experience of email marketing, social media, supporter journeys and web development
Experience using innovative tactics, strategies & content for public mobilisation campaigns
Excellent writing, editing and communication skills,
Ability to translate complex concepts into digestible, meaningful and engaging copy
Excellent organizational and prioritization skills with strong attention to detail
Creative approach with a flair for telling stories in fun and innovative manners
A passion for engaging audiences on the power of money in tackling global issues
Track record of performance in entrepreneurial setting; ability to work under pressure
Team player, with a willingness to get stuck in and a positive and proactive approach
A commitment to Make My Money Matter's aims and an understanding of our campaign goals
Pre-existing authorisation to work in the UK

Useful

Experience of managing projects and organizing public events and stunts
Experience building partnerships and establishing and maintaining networks
A track record of speaking truth to power and agitating for change
An ability to identify new opportunities for impact and capitalise on them