Digital Channel Campaign Manager - Home Working

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Job description

At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too.We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.We actively look for prospects who:Are passionate about client success.Enjoy collaborating with others.Strive to exceed expectations.Move boldly in the quest for superior and best in market solutions.Job Description:ImpactAs a Digital channel campaign manager, you will be managing UK digital channel campaigns; both on and offline. Highly motivated, self-starter with exceptional organisational skills, you thrive on working independently or as part of a team. You are analytical, results driven and excited about testing and learning from direct & digital marketing campaigns that drives sales.Reporting to the European Digital Channel Manager, you will be responsible for the execution of campaigns across new client acquisition, renewals, and after-market objectives for the UK Sending Technologies business unit.This position is remote, with periodic in-person meetings as required.The JobAs a key member of the European marketing team, you will have an opportunity to get involved in:Working with senior sales and marketing stakeholders to plan and execute all digital channel campaigns with specific focus on paid search, direct & email marketing and content driven SEO.Building effective client journeys to nurture prospects from awareness through to purchase.Regular reporting of digital sales performance to senior management & stakeholders, making return on investment-based recommendations for improvement.Partnering with creative, web and data and marketing automation teams to define and build landing pages, web journeys and client both on and offline client communicationsRegular test & learn to optimize campaigns.Managing programme spend to ensure campaigns are pacing to budget.Regular communication with Product Marketing, Ecommerce and Web Development on marketing initiatives and overall strategy.Qualifications:Degree or equivalent experience in a digital marketing related fieldMinimum of 3 year in a B2B digital marketing position.Must be able to demonstrate hands on experience managing and optimising Google ads search, display and video campaigns. Google Ads Certification desirable.Demonstrable experience leading and managing B2B SEO/SEM, email, social media, and advertising campaigns.Data driven and analytical; test & learn should be part of your DNA.Experience with Salesforce and Marketing cloud or similar marketing automation platform, together with some basic design package skills.Ability to work in a matrix environment partnering with multiple functions and geographies is essential to success in this position.Must be detail-oriented, accurate and organized, with the ability to multi-task to deliver responsibilities on-time while being able to handle shifting priorities.We will:Provide the will: opportunity to grow and develop your careerOffer an inclusive environment that encourages diverse perspectives and ideasDeliver challenging and unique opportunities to contribute to the success of a transforming organizationOffer comprehensive benefits globally (pbprojectliving.com)Pitney Bowes is an equal opportunity employer that values diversity and inclusiveness in the workplace.All interested individuals must apply online.