Digital Marketing Analyst

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Job description

TPP is currently working with a professional membership body who serve the engineering community in the UK.

They are seeking to hire a Digital Marketing Analyst on a permanent basis. Reporting into the Head of Communications you will lead on the analysis, monitoring and reporting across our clients B2B and B2C digital channels as well as SEO, paid search and analytics for their suite of websites.

You will also apply these skills to understand and improve their social media and subscriber performance.

Your duties and responsibilities will include

Using Google Analytics and social and email marketing data to provide timely, actionable user insight to drive product/content development and improve audience engagement with all products and programmes.

Managing SEO and supporting increased web traffic, optimised user journeys and audience conversion across all sites

Developing and activating paid social and search strategies for multiple brands.

Using insight to develop and activate content strategies to increase engagement across all digital platforms.

Analysing and optimising the performance of subscriber content across email marketing and social media

Your knowledge, skills and experience will include

Experience of driving engagement through the use of SEO tools.

Extensive knowledge of Google Analytics, Tag Manager and Search Console as well as social media and email marketing measurement data analysis

Experience of supporting delivery of multichannel digital marketing campaigns to either B2B or B2C audiences.

The ability to interpret and report on data, identify trends and areas for improvement for product and project leaders.

Experience of managing paid social and paid search campaigns would be desirable, but not essential.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.