Digital Marketing Executive - PPC

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Job description

Digital Marketing Executive

Assist with the optimisation and creation of paid search andamp; media campaigns

to deliver lead generation targets, working closely with regions and schools to apply local insight.

Duties:

Support the delivery of group wide paid media campaigns (emphasis on PPC) ensuring that they are executed to plan and are meeting targets

Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets.

Work with Digital Performance Manager to ensure that:

- Campaigns/ projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to.

Campaigns are set up and optimised in the correct way, according to brief and best practices.

Budgets are spent within daily/ monthly limits.

Campaigns are monitored regularly and hit relevant targets.

Reports and presentations are delivered to the highest level of quality and integrity.

Input into search briefs before they are executed to ensure that campaigns are most effective.

Help in preparing performance review presentations.

Provide regular results analysis, reporting and recommendations.

Have regular calls with Regional Heads of Digital to align on regional campaign priorities.

Keep wider digital team updated with work schedule and performance fluctuation.

Have input in developing short and long-term search strategies.

Constantly review and A/B test ad creative to improve performance and best communicate our schools USPs.

Develop strong relationships with our agency partners to ensure that our team are getting the best from their expertise and that

our campaigns are always fully aligned to global strategy.

The ideal candidate will have:

Bachelor's Degree.

Hands on PPC experience. Google, Bing, Yandex, Baidu

Hands on experience of Google Display Network campaign implementation.

Hands on experience of paid social campaign implementation e.g. Facebook, Linkedln.

Good cross-cultural, interpersonal andamp; communication skills to interact with diverse nationalities and cultures.

Excellent analytical skills-with the passion and drive to demonstrate and quantify success.

Results orientated with the ability to consistently map efforts against identified KPls and ROI.

Up-to-date with the latest trends and best practices in website development and measurement.

Google Adwords andamp; Bing Ads certified.

Experience in budget management.

Experience with Google Analytics and Google 360

Direct to consumer performance targeting experience - lead generation experience
Experience in project management and the ability to prioritise work against the organisation's goals.

CMS experience will be an advantage.

Additional languages an advantage

Experience of scaling digital acquisition campaigns in multiple countries outside UK

Digital creative for social and display- imagery and CTA development

Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.