Digital Marketing Manager

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Job description

Fantastic digital marketing opportunityOpportunity to work for a game changing SaaS platformSeries B funded organisationOpportunity to market a product that solves problems globallySitting in a seven person Marketing TeamPerformance Marketing - PPC (Google Ads, Google Tag Manager) and Paid SocialThe Role:The Digital Marketing Manager will report to the Marketing Director. The role will require cross-functional stakeholder management and will be responsible for performance marketing initiatives in for the UK business.This role has been formed to bring the performance marketing function inhouse. This role therefore requires an expert knowledge of performance marketing channels including the google suite (Google AdWords, Google Tag Manager, Google Analytics). You will know how to increase conversion rate through great ads and you will enjoy testing content on landing pages.The objective of the role is to generate marketing qualified leads to the sales team. The Digital Marketing Manager will utilise a broad range of marketing channels (SEO, PPC, paid media, email automation social media) to achieve this.The successful candidate will be a commercially savvy marketer with creative flair, but who first and foremost has a data-driven, analytical style of marketing. The company are still fast-growing, innovative and entrepreneurial. They are looking for a motivated, talented and successful digital marketer to join their business.Responsibilities for the position of Digital Marketing Manager:Designing and implementing optimised, customer-centric ,digital user journeys to increase engagement, lead conversion, and customer retentionDeveloping and implementing sophisticated integrated marketing campaigns across all digital channels (Google AdWords, LinkedIn, Twitter, YouTube, Display ads etc.)Management of company websites, including the creation of campaign landing pagesProviding accurate digital analytics to the Head of Marketing and internal stakeholders - using Google and other internal analytical toolsHitting and exceeding targets for new customer leads, lead conversion and customer acquisitionRunning A/B Testis of landing pages and website content to improve resultsWriting digital ads (such as Google Ads)To be considered for the role of Digital Marketing Manager you must have:At least 5 years' Digital Marketing experience, ideally you will have worked for a SaaS businessProven record in successfully managing multiple digital marketing campaigns concurrentlyKPI focused mind-set, with the ability to evaluate detailed metrics and improve campaign performanceExperience in making changes to website journeys to improve UXExperience with marketing automation platformsThe Company: The company are a well backed SaaS platform having gone through a successful Series B funding round. The product that the successful Marketing Manager will be marketing is best described as a cloud based digital asset management platform. Targeting three main sectors that include media, sport and enterprise this exciting role comes at a great time of the year. If you're interested in starting a new role then this could be for you. Due to the nature of what they do, our client are keen to interview marketers with a strong SaaS / tech background.The Package for Digital Marketing Manager:Salary: £50,000-£65,000Great company benefitsLocation: The position of Digital Marketing Manager will be based in Central London with flexible work options.BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.If you have recently met with a BMS Consultant at our Egham office, please contact them directly to discuss this opportunity