Digital Marketing Officer

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Job description

Organisation

Jami is a mental health charity that provides practical and emotional support to the Jewish community, delivering treatment and services that support and facilitate recovery. Jami help people with mental illness build resilience, achieve their goals and have control over their lives. We currently support around 1,300 people at any one time and deliver approximately 27,000 separate provisions of service annually. Mental health services are delivered through our Community Hubs, at our social enterprise Head Room Café in Golders Green, and online. We reach thousands more people each year through education, events, schools and other organisations. This is an exciting time to join the charity. We have just launched ambitious new strategic plans to meet the increasing need for mental health services in the community and continue growing public awareness. You will be joining the Fundraising and Marketing team of 10 people and will become our in house digital expert.

Job purpose

To plan, develop and promote compelling content on social media, website and digital channels, to drive awareness of Jami services, engagement with our audiences, and to raise funds.

Responsibilities

Content

Own and manage the content calendar for relevant awareness days, festivals, Jami events, Café promotions and blogs
Create content which is formatted and optimised for each channel, for organic and paid campaigns, including regular, engaging content for stories; interactive content such as polls; wellbeing and support content
Work with colleagues to produce relevant content for blogs, social media and website
Plan and create multi-media materials as needed; select images, create graphics for posts, film and edit simple videos
Work with our creative agency to produce additional assets

Social media and engagement

Manage and curate Jami and Head Room Café social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube)
Plan and implement the content strategy across all social platforms to drive engagement and audience growth o Schedule regular posts on all channels
React and interact online by responding to posts and commenting, to drive engagement and followers. Some of this interaction may be outside of normal working hours, flexibility to do so will be discussed and agreed with your manager
Provide PR support to ensure maximum publicity and positive coverage of events and campaign activities
Follow and engage with appropriate social media feeds, groups and influencers to promote Jami and Head Room Cafe

Website

Generate and publish content to Jami and Head Room Café websites
Maintain and update for appropriate external audiences

Email marketing

Work with marketing colleagues to implement email marketing strategy. This may include writing content and selecting images for fundraising emails or e-newsletters
Provide reporting and analysis against KPIs (trends, audience data, account growth)
Work closely with the marketing manager to ensure all content reflects our brand, tone of voice and visual identity
Provide support and advice to colleagues on how to source, develop and share engaging content
Keep up-to-date with developments in digital and social platforms, recommending ways they could be incorporated into Jami's marketing and communications activities

Key relationships

• Fundraising and Marketing team

• Service staff

• Service users and volunteers

• Creative agency

• Jami social media follower

Training and Qualifications

Desirable

• Willingness to undertake training and professional development

• Educated to degree level

Knowledge and Experience

Essential

• Proven experience producing for social media platforms including but not limited to Facebook, Twitter, Instagram (stories, reels, grid) and LinkedIn

• Experience using in-app and external analytics and scheduling tools for different social platforms

• Use of paid social adverts

• Experienced in using Wordpress CMS

• Experience in SEO

• Experience producing content that adheres to agreed corporate visual and editorial guidelines

• Excellent digital copywriting skills

• Ability to manage multiple projects and be responsive to emerging priorities

• Ability to engage sensitively with our audiences

Desirable

• Innovative ideas to maximise our online presence and reach

• Awareness of news and trends within the charity sector and social media

• Experience reporting on social media, digital marketing or website activity

• Knowledge of the Jewish community

• Understanding and/or lived experience of issues surrounding mental illness

Personal attributes

Able to establish and maintain positive relationships with staff, service users, volunteers and supporters
Creative approach to delivering digital content
Ability to accept copy and design changes Digital Marketing Officer Nov 2021 4
Sensitivity to the issues surrounding mental health
Strong attention to detail
Well organised, proactive and able to prioritise own work
Willingness to work flexibly outside of standard office hours (time off in lieu is available)

Flexibility

To deliver services effectively, a degree of flexibility is needed, and all post-holders may be required to perform work not specifically referred to above. Such duties will fall within the general scope of the job description. The job description will therefore be subject to periodic review with the post holder to ensure it accurately reflects the duties of the job

Disclosure of criminal background

All employees are checked with the Disclosure Barring Service If it is a requirement of the post that an enhanced check is undertaken, successful applicants will be asked to complete and sign a Disclosure Form giving permission for the screening to take place. Having a criminal record will not necessarily bar you from working with Jami. This will depend on the nature of the position and the circumstances and background of offences. Please note applicants refusing to sign the form will not be progressed further

Equality and diversity

Jami are proud to be an equal opportunity workplace. We recognise and promote, the positive value of diversity, equality and challenge discrimination. We welcome and encourage job applications from people of all backgrounds.

Confidentiality

All information relating to service users, volunteers and staff gained through your employment with Jami is confidential. Any disclosure to any unauthorised person is a serious disciplinary offence.

To view the full job description please visit jamiuk. org

To apply for the role, please send your CV and covering letter.