Digital Marketing Specialist

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Job description

An exciting opportunity to join a growing AI data intelligence company.Help accelerate the ongoing growth of the business through digital marketing activitiesA chance for a confident digital marketer to work alongside various marketing teams and support our client's growth objectivesThe role of Digital Marketing Specialist:Our client is looking for an ambitious self-starter and team player with a proven track record in B2B digital marketing. This role will have a strong focus on using digital marketing channels to build demand in a high growth environment, as well as effectively using a Martech stack and content to proactively target, engage and convert leads and opportunities.Responsibilities of the Digital Marketing Specialist:Execute and monitor paid search and social campaigns, keeping a close eye on spend and campaign performance.A/B test and optimise campaigns across social, search, display, emails, and SEM/SEO.Use and manage marketing automation programs, including HubSpot and Salesforce, to ensure accurate data capture and tracking.Design and optimise landing pages and forms for demand generation campaigns, ensuring high conversion ratesAnalyse and report on CRO test results to determine the impact on UX and subsequent ROITo be considered you must have:At least 2-3 years digital marketing experienceExperience in using major analytics programs - specifically Google Analytics, Salesforce, HubspotA clear understanding of pacing, flighting, and nuances of managing channel-specific budgetsData-driven and skilled at data analysisUp-to-date on digital marketing techniques including SEO, KWR, PPC and social mediaThe company:Our client empowers organisations to make data meaningful and drive more informed and actionable decisions. Their technology solves major challenges across financial crime, fraud, customer intelligence and data management. Founded in 2016, our client has accomplished rapid global expansion growing 100% year on year. In just five years,they have grown to over 380+ staff across offices in London, New York, Washington DC, Boston, Brussels, Toronto, Singapore and Melbourne.The package:Basic Salary - £40,000 - £45,000 plus bonusFlexible workingLocation - The position of Digital Marketing Specialist will remote until the end of 2021. Then flexible working from their Central London office.BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.If you have met with a BMS Consultant in our London office, please contact them directly to discuss this opportunity.