Digital Media Planner

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Job description

We are seeking an experiencedDigital Media Plannerto manage and execute the digital media planning for our UK-based Arts & Entertainment clients. The ideal candidate has 2+ years of experience within a performance media team, is detail-oriented, highly collaborative, and has expert communication skills.

This role is a UK hire for our London office.

The London office launched in September 2020, and this role will be key to growing the digital media strategy of the UK office. Working within a startup environment, this role will develop and execute digital media plans based on client objectives in collaboration with our internal team members and our NY Head Office.

Youll also work with vendors and partners and be responsible for launching, optimizing your media campaigns, and ensuring delivery in full.

The ideal candidate will be able to not only optimize campaigns and revise bidding and targeting strategies but will be expected to carry out deep, expert reporting and analysis of the campaign progress as well as communicate that information into a clear, easy-to-understand report for clients.

Were also looking for a budget rockstar, someone who can ensure their campaigns run at their maximum efficiency and bring our clients outstanding media results through your impeccable attention to detail.

This role is a great opportunity for a go-getter and someone who is excited by the idea of working in a startup environment.

The role has two core areas of responsibility:

Digital Media Planning

Create media strategies and tactical plans that meet client objectives
Seek out new vendors and maintain relationships with ongoing media partners
Evaluate data from paid digital campaigns, and make recommendations for optimizations and future campaigns based on media performance
Write up key findings for client-facing reports
Digital Media Buying

Execute approved performance-based media plans.

Execution includes:
Building campaigns in self-managed platforms (Google Ads, DV360, Facebook\/Instagram, Twitter, LinkedIn, Snapchat, TikTok, etc.

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Trafficking third-party served campaigns in Campaign Manager
Delivering tags and creative assets to vendors and following up for screenshots once a campaign launches
Troubleshooting when a campaign is not running properly
Pacing campaigns weekly to ensure well deliver in full and not overspend
Optimize campaigns based on performance
Pull and format data for client-facing media reports
This job is perfect for you:

Are passionate about the digital landscape and media strategy, and have previous digital marketing experience, specifically in trafficking and media buying.

Are frequently described as meticulous, detail-oriented, and laser-focused.

Love connecting the dots.

You can participate in a brainstorm or strategic planning session for a client and immediately understand the media ramifications of those big creative ideas.
Can effortlessly build relationships with outside vendors and internal colleagues. You understand the importance of these relationships and work hard to maintain them.

Come up with new ways to think about old problems. You seek out innovative opportunities and strategize creative solutions to meet your clients needs.
Love numbers and use data to help aid decisions and recommendations.

Are obsessed with online media trends, and make it your business to be ahead of the curve.
Get excited by troubleshooting and love problem-solving when a technical issue arises.
Have excellent time management and prioritization skills.
Thrive under pressure and can adapt quickly to change.
Enjoy collaboration across multiple teams and roles.

You are excited by a start-up environment and the potential to shape something from the ground up and grow with the agency.
Requirements:

A minimum of 2 years of experience in digital media planning in an ad agency
Previous experience with Campaign Manager 360, DV360, Google Ads (Display, Video, and Native), Facebook\/Instagram, and Twitter experience is preferred
Previous experience and familiarity with Google Analytics
Proficiency in Microsoft Excel as well as Google Suite (Docs, Slides, and Sheets)
A passion for live events and experiences.

This could be Culture, Sports, Music and\/or Theatre