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Global Marketing Events Analyst

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Boston Consulting Group

2021-12-03 07:50:16

Job location Barkingside, Greater London, United Kingdom

Job type: fulltime

Job industry: Sales & Marketing

Job description

WHAT YOU'LL DOAs Global Marketing Events Analyst you will play a role in the development of the Events & Networks and ROMI Centre of Excellence's which oversees the design and delivery of BCG's leading client event programs.Specifically you will be supporting our efforts around metric alignment and automation, data quality improvement, data visualization and reporting. You will work with the Global Marketing Events Lead and collaborate closely with a wide group of peers and senior stakeholders to shape and build a best in class marketing events reporting structure. At times you may also be required to support on event targeting efforts with the event operations team.A key component of this role is ensuring that data sources and reporting tools are optimized and therefore an understanding of event technologies including CRM and marketing automation tools and processes is critical.YOU'RE GOOD ATWorking in cross-functional teams (inside and outside of marketing), especially in a virtual settingGenerating insights by designing and carrying out analyses to solve business problems and propose solutions based on stakeholder requirementsAnalyzing and understanding data to build scorecards in line with set of metrics, resolve data health issues, designing and maintaining dashboardsExceptional attention to detail and excellent coordination and organization skills, with the ability to manage multiple inputs and to organize data effectivelyCommunicating effectively (written and verbal) to all stakeholders in an accurate and in a service-orientated wayThinking strategically with an ability to focus on the bigger picture and small detailsWorking in a structured, automatous and process orientated wayYOU BRING (EXPERIENCE & QUALIFICATIONS)BA/BS degreeThree or more years of relevant practical experience in marketing analytics or business intelligence or other related subjectsExperience and knowledge of marketing technologies including Microsoft Dynamics and data visualization tools such as Tableau and Power BIAbility to work in autonomy with good planning/organization skills and exceptional attention to detailMust have a positive and friendly manner, with a strong service orientation, high degree of flexibility, and the ability to work under pressureAbility to interact with intercultural teams at senior and junior levels in a non-hierarchical mannerYOU'LL WORK WITHYou will be part of the Global Events & Network CoE working directly with the Global Marketing Events Lead. You will also work with a variety of teams across BCG, both inside and outside of the marketing function, including:Performance and AnalyticsLocal and Practice Area marketing teamsMarketing Technologies teamLocal Executive Assistant

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