Head of Communications, Marketing & PR

---

Job description

The Job Context: The Head of Marketing, Comms & PR will work directly with the CEO as a key member of the SMT. The candidate will take lead responsibility for development and implementation of the marketing and communication strategy.

The Organisation: Best Beginnings is a national charity established to help give every child in the UK the best start in life and reduce inequalities in outcomes. We aim to improve the health, wellbeing and life-chances of young children of all backgrounds, with a firm focus on tackling inequalities. We forge partnerships and collaborate with parents, local communities, front-line professionals, service providers, professional bodies, academics and policymakers to create, disseminate and evaluate innovative interventions and drive positive change

Key Responsibilities

Develop and implement a marketing and communication strategy for the organisation, in collaboration with CEO and the Senior Management Team (SMT).
Lead strategic communications to drive the impact of our campaigns and messaging, grow our profile and increase our influence.
Take responsibility for our overall communications strategy and planning and delivery all our digital activities and the positioning of our brand.
Working with the SMT and relevant peers and teams like Fundraising, Delivery, Evaluations & Policy, Digital and Engagement to ensure their marketing and communications plans are created and delivered effectively.
With a strong Editorial eye, develop and execute the delivery of presentations, videos, written content and infographics in line with current and upcoming projects
Lead and develop a team to ensure all details are covered and that there is complete consistency and polish across all comms & marketing streams from the bottom up.
Provide leadership and direction across member and volunteer engagement, ensuring good collaboration and consistent messaging.
Manage the relationship with outsourced agencies where applicable and ensure they are fully briefed and aligned with the organisational goals and message.
Bring innovation and best practice to your role, blending creative thinking with organisational operations and strategy.
Optimise process within the wider marketing team, evaluate and implement new tools to drive efficiencies and maximise returns on campaigns.
Bring digital product marketing experience to the team to ensure the app and technical team are supported in their communications and delivery.
Work closely with the CEO and COO to raise the profile of the team via thought leadership opportunities, keynote speeches, awards, events, articles etc.