Lead Strategic Marketing Specialist

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Job description

Would you like to shape our marketing & business strategy for the future of energy?

Would you like to make a difference to our analytic and operational processes?

Be part of a successful team

Consisting of 19 product lines, including 6 unique brands that provide distinct expertise to their customers' applications. Digital Solutions has deep domain expertise in oil & gas, power generation, renewable energy, automotive, electronics, aviation, and many other industries. We bring 120+ years of combined knowledge into every solution we deliver.

Partner with the best

The Lead Strategic Marketing Specialist is a key role in Digital Solutions' HQ Marketing team, being the champion for the business' long-term strategy and critical growth initiatives. You will be responsible for the company's strategic planning process, including the business support, during strategy execution.

As Lead Strategic Marketing Specialist, you will be responsible for:

• Supporting HQ's strategic marketing team in key activities around market intelligence, competitive intelligence, customer intelligence & data analytics, and value proposition.
• Supporting and providing the contents relevant for the Growth Strategy Plan (GSP) and annual operating plan with a sound business strategy based on market trends and competitive environment.
• Leading market intelligence around macroeconomics, top 20 end-markets, and key technologies - provide market dynamics, trends, size (TAM/SAS), opportunities and risks to the business.
• Leading yearly market size (SAS) review process, in coordination with regions and business units.
• Leading competitive intelligence around top 10-15 competitors and supporting business units in developing their own intelligence while encouraging adoption of new intel online platform.
• Supporting business units in developing business plans and entry strategies for new product introductions (NPIs) in existing and adjacencies markets as well as new white spaces.

Fuel your passion

To be successful in this role you will:

• Have a Bachelor's Degree in business, marketing or relevant field.
• Have proven experience in a similar role.
• Possess effective and professional verbal and written communication skills - both with internal and external customers.
• Possess IT skills including MS Office and Outlook (SFDC a plus).

Work in a way that works for you

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working remotely from home or any other work location
• Working flexible hours - flexing the times when you work in the day to help you fit in everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionised energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritise rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

About Us:
With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.

Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.