Loyalty & Cultivation Marketing Senior Executive

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Job description

LOYALTY & CULTIVATION MARKETING SENIOR EXECUTIVE

Salary: £30,000 + benefits

Contract length: Permanent

Location: Stratford w/ flexibility

Closing date: Sunday 12th December 2021, 23:55

Are you a self-motivated and sharp minded individual with strong loyalty & cultivation or supporter journey marketing experience that can help us beat cancer?

Why we need you

We have an exciting opportunity to join us as a Loyalty & Cultivation Marketing Senior Executive. We need you to support the retention and cultivation of loyal CRUK audiences across all areas of the organisation, by demonstrating the impact of CRUK's work and ways to get involved in supporting it, across multiple marketing channels. Further to this, we need you to support the Marketing Manager to deliver the marketing plan, meeting KPIs, to time and budget.

What will I be doing?

Make an impact every day by…

Undertaking internal and external landscape analysis to define and develop the audiences and product offerings that need activating

Translating the marketing plan into cross-channel integrated briefs that meet the needs of Cancer Research UK audiences

Translating cross-channel integrated briefs into campaign specific briefs, leading on the delivery of campaign set-up requirements in collaboration with internal teams

Taking responsibility for the content and creative production process, working with internal and external stakeholders

Working with UX experts to devise pre-launch test and learn initiatives

Leading on all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery

Working with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity

Leading on in-campaign reporting and post-campaign analysis.

What skills are you looking for?

You'll be able to bring to the role…

Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis

Strong loyalty, cultivation or supporter journey experience

Good understanding of end-to-end supporter or customer journeys or loyalty programmes, and the role of different channels in fully integrated campaigns

Data-driven with a good understanding of UX principles and experience of interpreting results and using insight to recommend opportunities for optimisation

Experience of developing highly effective campaign assets for use across channels

Commercially aware with experience of budget management

Experience of managing and motivating agencies to drive maximum value from relationships.

What will I gain?

Without you we wouldn't be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So we want to reward you in as many ways as possible. Our benefits package includes discounts on anything from travel to technology, generous holiday allowance, gym membership, childcare vouchers and much more. You'll also be able to access a wide range of learning and development opportunities. And ultimately you'll know that you'll be changing lives through your work.

If you're as ambitious as we are, join our collective force and enjoy an excellent career, as we save lives and add years.