Marketing Executive

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Job description

Division: CommercialDepartment: CRMLocation: London - Hybrid working (5-8 days in the office per month)Job type: PermanentThis role is known internally as a 'Senior CRM Executive' and the applicant MUST have Salesforce Marketing Cloud Experience to apply.Despite the current circumstances we are still actively recruiting for roles. In compliance with UK Government advice relating to COVID-19 this role will be remotely based in line with our current workforce and we will supply you with the tools and technologies to enable you to do so. Similarly, all interviews will be conducted by google hangouts or equivalent video conferencing technologies.We have an opportunity for a Senior CRM Executive to join our high performing and growing CRM team in London on a full time basis.About Which?Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. As an organisation we're not for profit and all for making consumers more powerful. As people we're brave, caring, rigorous and insightful in the way we connect with each other to make change happen.We impact in key areas such as consumer rights, scams, data protection and unfair pricing. Our investigations go deep and our expert advice is completely impartial. Same goes for our product reviews - our rigorous tests and expert recommendations help consumers to make better decisions. Come and champion consumers with us - it's important work.About the roleAs our Senior CRM Executive, you'll be a key member of our CRM team. You'll work closely with the CRM Manager to plan and implement email-focused marketing activity to improve our delivery against retention and income targets across our products.You'll be our resident email campaign expert, taking charge from concept to completion - including testing and delivery across a number of our teams. You'll be in charge of evaluating the resulting data, and with the support of the Customer Insight team, informing insights that'll shape your next campaign optimisation. You'll play a key part in developing our new member engagement programme, working with our creative team to drive retention as we focus on super-serving our members.Other responsibilities will include:Ongoing maintenance and improvement of existing customer journeys through regular reviews and test & learn activity.Working with the CRM Manager to scope and build key automated CRM journeys.Championing CRM, driving forward triggered and timed email campaigns and expanding these programmes into other channels.Being the voice of email, encouraging best practice and sharing learnings across the organisation.Supporting the CRM Manager & key stakeholders to develop core Which? products & propositions, ensuring that they meet existing & potential customer needs.Being responsible for tracking the commercial performance of individual CRM marketing activity.Delivering the Which? brand within all relevant CRM marketing activity.Playing a key role within the CRM and broader Marketing team.Developing relationships with internal stakeholders, agencies and other third parties.About youWe're looking for a pro-active and commercially savvy Senior CRM Executive, who is passionate about Which? and our exciting journey.You will have extensive experience working with ESPs, with experience of Salesforce Marketing Cloud in particular.You'll have excellent communication skills, good analytical skills and be able to interpret data analysis effectively to meet business needs.Offline marketing experience would be a distinct advantage.Self-starter to be relied upon in delivering agreed resultsAbility to work effectively in a teamWhat we'll give you in returnCompetitive salary plus a generous 28 days holiday (plus bank holidays).Shift Pattern: 35 hour weekHybrid working 5-8 days in the officeHealthcare insurancePrivate medical insurance and opportunity to participate in Vitality rewards programme - at 6 monthsFree life assurance cover (worth at least 4x your annual salary)Award-winning pension scheme of 6% with 11% after your first yearFlexible workingFree access to Which? member contentFree access to Which? money and legal helplinesAbout the Which? way of lifeWe want you to do great work and enjoy it in a workplace that respects and empowers you. In 2019 we were a runner up in the medium-sized organisation category for Britain's Healthiest Workplace, and we signed up to the Time to Change employer pledge that protects staff against mental health discrimination. We're also a Stonewall accredited employer.It's a great time to join as we have just launched our new values! Click here to find out what we feel reflects what we do and how we work and to view our Which? LinkedIn page.Does this sound like your role? If so, we would love to hear from you. To apply please attach your up-to-date CV and covering letter outlining why you feel this role would be great for you and what you can offer.At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We want to receive applications from all regardless of age, gender identity, disability, marriage or civil partnership, pregnancy or maternity, religion or belief, race or ethnic origin, sex, sexual orientation, transgender status, social economic background etc. We believe that a diverse workforce helps us to understand and create a positive impact for consumers. We want to ensure that everybody can apply and be part of our recruitment processes, and therefore when required we make reasonable adjustments to accommodate our candidates.