Marketing Manager

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Job description

Terms: Full time, initially offered on a 6-month probation period.

Benefits: 25 days' holiday, employer's pension contribution 4% of salary, cycle to work scheme, EAP, training and development opportunities.

La Marzocco is committed to best practice in Equality, Diversity, and Inclusion. We encourage applications from all backgrounds, communities and industries and are committed to having a team that is made up of diverse skills, experiences, and abilities. We value the positive impact that difference has on our team and actively encourage BAME and LGBT applicants to submit their CV, so we have the widest pool from which to choose the most suitable candidate.

About the Role

An exciting opportunity has arisen to join our growing energetic team. We are searching for a highly creative Marketing Manager to lead the marketing department within the UK & Ireland. Reporting to the General Manager, you will work with the Marketing and Sales Coordinators to assist in the planning, execution, and optimisation of our ongoing marketing efforts. This role is busy and demanding, and so it is essential that you have attention to details, excellent time management skills and can work under pressure.
You will be responsible for managing the company's marketing initiatives, using market research and analysis to direct unique marketing strategies, whilst also managing the curation, coordination and running of our physical events too. You will oversee the production of all promotional materials and marketing campaigns, adhering to the marketing budget, and frequently reports marketing and sales results to senior executives.
You will have a proven track record as a Marketing Executive or equivalent experience. You will work collaboratively with all departments to capitalise on every opportunity to reach new audiences, existing partners, and end users. You will help us continue to build and maintain a strong a consistent brand through a wide range of online and offline marketing channels.
The ideal candidate is someone with experience in marketing, events, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills
This position is available immediately, initially offered on a 6-month probation period.

About La Marzocco UK

La Marzocco, founded in 1927 by the Bambi brothers, has traditionally specialised in manufacturing and distributing high-end crafted coffee machines. La Marzocco is leader in the specialty coffee sector, and it is a global group with branch offices worldwide, and headquarters in Florence, Italy.
La Marzocco UK operates within the UK and Irish markets and will celebrate its 10th year anniversary in 2022. We are a small dynamic team and pride ourselves for the commitment to support our partners in the coffee industry and hospitality sector, as well as to sustain charities in our community with their ongoing projects. You will be involved in all aspects of the business, and we are committed to your career development and support.

Job Purpose, Responsibilities and Duties

- Works with the Marketing team to develop detailed plans for all media channels and to successfully employ a variety of organic and paid acquisition channels; including content creation and curation, pay per click campaigns, publicity and promotion, lead generation campaigns, event management and more.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic through our physical and virtual front doors.
- Support and develop relationships with our existing partners and customers whilst working to communicate and engage with newer target audiences.
- Establishes marketing objectives and goals based on past performance and industry projections and forecasts.
- Deploy successful marketing campaigns and manage their implementation, from conception to execution.
- Evaluate metrics and review marketing campaigns, advertising, and SEO to ensure correct mediums are utilised and the marketing department are working to their best abilities.
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.

Person Specification

This role is an excellent opportunity for candidates seeking a varied and challenging position. We are looking for an applicant who is energised, trustworthy, and hard-working, with excellent communication and team working skills. The ideal candidate will have a positive attitude with a courteous and helpful approach. Overall, we are looking for someone who has/is:

- Bachelor's Degree in Marketing, Business and/or Advertising.
- 3+ Years' Experience in Marketing and/or relevant field.
- Strong Written and Verbal Communication Skills.
- A love for aesthetics, great written copy and authentic engagement and communication both online and in person.
- In-depth knowledge of social media platforms, best practices, and website analytics.
- Interested and engaged with the most recent trends and technologies in marketing.
- Hands on-experience with web analytic tools, with the capability to turn creative ideas into effective advertising and promotional projects.
- Good IT skills with an understanding of HTML, CSS, WordPress, and JavaScript required.
- Self-Motivated with Strong Leadership Skills and Team-Oriented, Goal-Oriented with Strong Attention to Detail.
- Well versed in SEO, PPC, Google AdWords, Content Management Systems, Adobe, Photoshop, InDesign, Microsoft Office and more.

If this feels like you and would like to be considered for the position, please send your covering letter and an up-to-date CV which evidence the above to .