Marketing Operations Manager

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Job description

Award winning SaaS solution who have not stopped growing over the last two yearsSeries C business, well-funded and well known in the marketNewly formed, high performing operations function seeks outstanding Marketing Ops ManagerImprove business's lead management process, marketing/sales data, marketing automation, tech platform efficiency and tracking/reportingThe company and role of Marketing Operations Manager: With a fast growing customer base and revenue in excess of $20million for 2021, this exciting scale up have no plans of slowing down anytime soon! Plans for the remainder of the year and 2022 are grow, grow, grow, both internationally and by entering new exciting sectors. The business already has a client-list of global, well-known organisations and are always looking at new verticals to break into. The possibilities of where this company can go from here are endless.The company's marketing & operations function is growing to support the business growth plans and the CMO has built a high performing marketing organisation. They have already appointed amazing talent in Demand Generation, Product Marketing, Product, Design, Brand and Comms, and Content/Community. This is the next piece in the puzzle…As Marketing Operations Manager, you will focus on the strategy, implementation and operational efficiency of the company's marketing output. It will be your responsibility to improve lead management processes, marketing data, marketing automation and software tools, tracking performance, and reporting to the board.You will work closely with Product, Product Marketing, Demand Generation, Brand Comms, and Sales. These functions will gain from your experience of improving marketing and sales efficiency, setting up and leading Mar-tech developments (Pardot and Salesforce ideally), lead scoring, and being a point of best practice for the business.They are looking for someone that has experience of working in an agile environment, and has accelerated scalability, predictability and efficiency of marketing operations. You must have a passion for data, metrics and reporting.Key responsibilities of the Marketing Operations:Review of current data, information and historical trends to help provide insights into best practices and improvements of data qualityImplement and critical ongoing improvement of marketing systems such as Pardot and Salesforce, and leading the integration with the sales departmentEnhancement of all marketing operations to facilitate full end to end customer lifecycle management - lead generation, nurturing, and customer retention and advocacyOptimise conversions online - website traffic, landing pages, lead content generation, and calls-to-actionImprove customer experience strategy, building our customer feedback systems and data insightsManage all marketing operations with the focus on enabling efficient lead scoring, campaign tracking, lead management, database health, targeting, segmentation strategies, and alignment with sales initiativesManage and pull key marketing metrics, inputting these measurements into reports that measure the performance of the marketing team as a wholeReport day-to-day campaign activities, marketing investments, marketing initiatives, program ROI, customer acquisition, customer retention, and activityPrepare and present key marketing KPI insights and data on relevant marketing operations to the senior marketing management and executive marketing personnelWork closely with the sales department as well as the finance department to ensure optimal exploitation of the marketing budget in achieving targeted sales and revenue outcomesEssential requirements for this role Marketing Operations Manager:Roll your sleeves up and do, strategic marketing ops candidate5+ years of experience with B2B digital marketing in technology, with a focus on demand generation and marketing automationExperience in scaling a B2B technology business through marketing operational excellenceStrong knowledge of marketing best practices in email automation, content integration, lead nurturing and web content management systemsStrong analytical skills and ability to interpret data, identify trends, analyse program effectiveness and ROIStrong salesforce and Pardot experience is a necessityExperience creating reports/dashboards/sales pipelines.Adept at juggling multiple projects at once, working cross-functionally, while never losing sight of the core message and goal behind your workExcellent communication and persuasive skillsWorked in an agile environmentProfessional, enthusiastic and funFriendly, approachable and helpfulProactive and able to work on own initiativeThe package for the role of Marketing Operations Manager:£50-60kFlexible Working PolicyAmazing growth opportunityLocation: The position of Marketing Operations Manager is based in Central London. Our client offer a great flexible working policy.BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.