PPC Manager (North America)

Reporting to the UK PPC Manager and playing a key role in the Performance Marketing Team, the PPC Manager (North America) is the expert in paid search marketing and is responsible for the development, deployment and optimisation of the US & CA market paid search strategy along with helping oversee the UK market when needed.

With a growth mindset and the ability to deliver paid search programmes that deliver efficient revenue at scale, this role works alongside a team of search specialists and collaborates with stakeholders across the NA markets to deliver against market OKR's and paid search KPI's, supporting the delivery of acquisition and retention targets as part of the wider marketing mix.

The role will be targeted to deliver on approximately 20-25% of all Ecommerce revenues in the NA markets and will have substantial influence on Retail revenues also. Additionally, the role takes responsibility for optimisation, best practice & A/B testing in the NA markets.

Experience of managing paid search marketing and Amazon Ad Campaigns, either as part of an in-house or agency team, is essential as the PPC Manager (NA) is accountable for all day to day market related search activity and for the delivery of all market paid search results. They will optimise investments to revenue and efficiency targets and will further develop test and learn programmes as part of a process of continuous improvement.

Language skills for Canadian French are a plus and a confident communication style is sought as this role holder will be required to present search strategy slides with the local commercial teams.

• Develop and execute the market paid search marketing strategy, supporting the achievement of market OKR targets.

• Focus on delivering high value traffic and footfall; proactively identifying opportunities to drive revenue but also managing investment to conversion and efficiency targets - as defined in the Performance Marketing OKR Dashboard.

• Be accountable for optimising all search activities in the relevant search engines, including: Google, Bing and Amazon.

• Support the team to deliver growth through the ongoing optimisation of paid search activities.

• Work with search engines and third-party partners to test new paid search opportunities and optimisation techniques.

• Support the Paid Search Assistant Managers to deliver against granular paid search KPI's

• Collaborate with the Global Commercial Team to provide input into the Quarterly Planning Process

• Further support Market and Global teams to understand performance of market paid search through regular reporting and detailed performance updates.

• Responsible for ensuring that accurate weekly and monthly reporting is provided with opportunities and areas for improvement clearly highlighted. Further support stakeholders by sharing search insights to aid the development of marketing content and campaigns and pricing and merchandising decisions.

• Support the Global Head of Search Marketing and Global Digital Marketing Director by providing input into the monthly market level 'Deep Dive' and P&L Review by sharing a detailed view on performance and further highlighting key opportunities and risks.