Prospect Database & Analytics Manager

---

Job description

The purpose of this role is to work with the Insights and Digital Analytics manager to create
and manage new and existing prospect databases. This role is also responsible for data
analysis, segmentation and extraction of datasets to support both marketing analysis and
campaigns. This role will also be involved in the creation and development of personas for
our main client segments and provide analysis and insight pulled from multiple data sources
to provide insight and guidance for campaign planning.
Reports to - Insights, Research and Digital Analytics Manager
Responsibilities:
* Responsible for managing, segmentation and extraction of datasets to be used
across both online and offline campaigns as well as marketing analysis.
* Management and development of the TWI prospect database, working with line
manager to identify new data sources to enrich the information stored.
* Working with the Insights, Research and Digital Analytics Manager to create and
manage a prospect database for Professional Services.
* Provide support extracting data from Xplan and other Tilney systems to create
target lists for use in multi‐channel campaigns.
* Provide support for CRM & Email Manager extracting lists from C2C (legacy S&W
system) to support with client and prospect email campaigns.
* Work with the team and members of pods to identify key market segments and
develop client personas to be used to guide campaign messaging and content.
* Provide reports and management information to be input into regular KPI reports
and for use by other pod members to support business decisions.
* Provide input and support for any CRM/data projects to ensure marketing
requirements are captured to enhance the service offered by the COE.

Candidate Profile
INTERNAL
Experience and Skills:
* Relevant professional qualifications (e.g., Chartered Institute of Marketing Diploma)
desirable but not essential
* Problem solving
* Exceptional data analytic experience
* Extensive database experience
* Strong me management skills
* Strong communicator and presentation skills (written and oral)