Senior Audience & Campaign Manager 0131

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Job description

Our client, a global entertainment company, is seeking a highly skilled Senior Audience & Campaign Manager to support music and media marketing activities.

Key responsibilities will include:

Consulting media planners on audience strategy and campaign planning and structure.
Learning insights from CRM to integrate into marketing approaches.

Providing end-to-end campaign management and optimisation across all demand side platforms and publishers.
Understanding how data within all platforms can be used for buying with current and existing vendors.
Reporting digital marketing results regularly and provide recommendations accordingly.

Collaborating with data analyst and media planners to report performance insights regarding campaign strategies.
Escalating technical issues with suppliers and managing deadlines within this process.
Acting as an optimisation expert for each buying platform used and advising labels on opportunities.

Ensuring the business drives conversion data and reporting accurately.
Requirements:

Understanding of modern tracking setups and attribution models.
Understanding of experiences across Facebook, Twitter, Google Marketing Platform, Spotify, TikTok and Snapchat.

Comprehensive understanding of Google Marketing Platform tools;
Google 360 suite, DV360 and GA360.
Good understanding of digital media technologies and the market.
Experience problem solving using analytics and logic.
Excellent organisational and communication skills.
Interest in data coupled with excel skills.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.The Music Market\/Arts and Media are an equal opportunities employer who supports diversity in the workplace.