Senior Paid Media Specialist - Beauty

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Job description

Paid Media Specialist - Beauty

12 Month Contract (Likely to go perm)

45,000 - 55,000 + Excellent Benefits

Fully Remote

Our client is an award-winning beauty business with a truly global reach and a customer base in the millions.

Due to continued growth they are looking to hire a super talented Paid Media Specialist.

We are looking for a Paid Marketing Specialist to join our clients dynamic fast-paced Marketing team for a 12 months' contract. This role will support the Paid Media Manager in driving their strategic lead and sales driving initiatives across a wide range of platforms and mediums.

Responsibilities

Support the paid media manager with social media planning, buying, and optimisation across platforms including but not limited to Facebook, Instagram, YouTube, Pinterest, TikTok and Snapchat. Identify audience targeting strategies that net to incremental reach and sales volume.

Support the execution of performance media buys including paid search across Google, Bing, Yahoo native and display properties. Proficient at identifying keyword expansion opportunities as well as strategic messaging\/CTA testing.

Working closely with the organic social team to drive engagement Work closely with the creative team and global production agency to ensure assets and messages align to core brand values;
lead localisation efforts of paid media marketing strategy and implementation across the smartly platform.

Analyse, optimize, and report out on channel performance - proactively recommend modifications to existing strategy to maximize results

Drive a full funnel paid media approach that builds awareness of the brand while driving users to convert

Qualifications

Minimum 3 years experience in a role either agency or client side with direct digital planning and buying

Ability to be \"hands on keyboard\" making adjustments whilst also reporting out to the paid media manager and extended UKI marketing team

Experience in Facebook Business Manager and Google ad words required

Enjoy working with and juggling various stakeholders both locally and internationally

Excellent writing, editing, and communications skills

Excellent attention to detail, strategic thinker and team player with the ability to multi-task and reprioritise quickly

Working knowledge of insights and analytics tools?

EG Looker, Heap, Google Analytics

Bachelors Degree or higher

Analytical with the ability to look at data\/numbers to see trends and make recommendations

Lipton Media is a specialist media and tech recruitment agency based in London.

We specialise in all forms of b2b sales, marketing and creative positions, including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence and technology.

Our clients range from small start-up companies to FTSE 100 listed businesses.

We work with candidates at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.