Social Media Manager

---

Job description

To contribute to the European Movement's twin objectives of campaigning for a closer relationship with the European Union, and growing the European Movement as a mass membership organisation, through:

delivering the European Movement's organic and paid-for social media operation;
Leading the development of compelling creative content for social media and other online channels and for use in campaigns both on- and off-line

Responsibilities & experience

An expert in-depth understanding of advertising and targeting across Facebook, Instagram, Twitter and YouTube
Contribute to the development of a broader strategic communications strategy, and develop a forward-looking content and social media calendar
Managing a budget to be spent on promoting social media posts and keeping track of data and analysing the performance of social media campaigns
Keeping on top of new and upcoming platforms, social media trends and channels
Ensure our social media activity is 'always on' - proactively and reactively identify opportunities for engagement with our followers on social media channels, in line with comms and campaigns objectives
Create organic content for European Movement UK channels, including social media content, graphics and videos, blogs etc.
Deliver paid-for campaign strategies, developing and targeting Facebook ads, monitoring and responding to their performance and reporting on results
Manage the social media platforms and contribute to the management of other EM channels.
Evaluate European Movement's day to day social media activity with a focus on growth in reach and engagement, providing regular reports to the senior team
Contribute to the development of campaigns, in line with agreed political objectives and audience insight
Identify opportunities, issues and risks relating to our external communications or the external environment and share them with the senior team in a timely fashion
Handle social media and other communications enquiries outside of normal office hours