Software Product Marketer

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Job description

Brandwatch is the global leader in social and digital consumer intelligence, working with the biggest brands and most admired agencies worldwide - 39 of the Fortune 100 are clients.Recently named a leader in The Forrester Wave™, we build smart software solutions that help capture, understand and share insights from millions of conversations across the web and beyond. Home to over 500 people worldwide with offices in 10 locations, Brandwatch is a place that motivates and supports its staff to find answers to new problems in an ever changing social and digital world. Brandwatch is part of Cision Ltd-a leading global provider of innovative earned media software and services to public relations and marketing communications professionals.Our goal is to remain the innovative leader in digital consumer intelligence. We need people to join the Product team who can develop new ideas, deliver outcomes, and help define go-to-market positioning.Job DescriptionThis role in the influential Product Marketing team at Brandwatch will be pivotal in implementing go to market plans for our growing product suite, with a focus on partner strategies.If you want a job that is different every day, with real creative freedom, where you learn a lot fast and your work is highly visible - this is the one for you.You would be collaborating with a wide range of stakeholders across the company and with our partners to craft, communicate and implement strategic positioning and leading high-profile campaigns, commercial enablement and product launches.Ideally you have product marketing experience or experience working with partners and can blend those with your great people skills to get joint initiatives to market.Why do we need you?To increase the value of Brandwatch's commercial outputs through intelligent, effective product marketing, enablement and campaign strategies.Your role will include:Coordinating effective marketing campaigns that deliver measurable results.Using the campaigns to generate market awareness but most importantly drive pipeline for our sales teams to follow up with.Becoming an expert on the benefits each of our products and partnerships provide Brandwatch clients.Developing use cases, core messaging and value propositions.Teaching our sales experts better ways to communicate our benefits to clients through enablement presentations (in front of 200+ reps).Educating our partner's sales teams and resellers on the benefits, core use cases and value propositions of Brandwatch's product portfolio.Working with account management teams to drive adoption for solutions, and broadcast the success through case studies and events.Managing marketing budgets and plans with various stakeholders.Being the point of contact for our various data and technology partners, ensuring they have relevant information regarding product roadmap/strategy, customer upgrade communications and moreAnd of course: working closely with and learning from our experienced (and very friendly!) product marketing and partner teamsWe need:2+ years of experience in product marketing, partner marketing or campaign marketing or equivalent experience in an agency environment working with multiple clients.Documented examples of campaigns/projects you've run with measurable results.Experience presenting in front of large audiences.Creative storyteller who can take the early concepts of a product and build a compelling message stating why it's valuable.A persuasive writer who feels comfortable writing compelling long-form and short-form content about our integrations and products.Experience with tech or SaaS products would be a huge plus.Experience you will gain in this role:Exposure to a wide portfolio of companies and solutions - get to work on new projects very frequently.Broaden your skill set - touch on every part of the product marketing lifecycle.Directly impact important strategic initiatives with high visibility.Build extensive relationships with marketers and commercial teams globally in the social media technology marketInsight into high growth technology company strategyInfluence over the partner and channel strategy of an admired, successful SaaS businessContinued experience on pricing, positioning, product and campaign promotion activitiesAt Brandwatch, we offer flexible and remote working, a competitive benefits package, an extensive people development program, including LinkedIn Learning for every employee and in-house courses such as our Brandwatch Leadership Development program, and community-focused groups, such as our Diversity & Inclusion and Green committees.Working at Brandwatch: Our values are about being authentic, bold, and creative. And we believe these values are best embodied by enabling people to do their best work in an environment that works for them. Whether fully remote, within one of our global offices, or a combination of the two, we have the tools and resources to make working to these values both possible and enjoyable.

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