Sr. Manager, EMEA Marketing

---

Job description

Are you a builder that loves to connect customers and sellers? Heap is seeking an experienced Marketing Manager to join our team in the EMEA region. In this role you will be responsible for planning, executing, analyzing, and optimizing marketing activities, especially demand generation, across the region. The primary goals of this position are to increase awareness, expand/convert interest, and build pipeline. The role will work closely with the regional sales team and go-to-market teams to execute events and drive decisions around demand generation programs including paid digital, 3rd party media, events, partner, and demand programs that result in pipeline. You will strategically create plans with the right marketing mix of activities and best routes to market for the region. You have comprehensive experience in international and multi-channel marketing, but more importantly, you are keen to join this fast-paced organization and be hands-on to contribute to our continued growth. Our team is growing faster than ever before, and this role will be a critical role in helping us to continue to build out the EMEA region!. Responsibilities include, but are not limited to: Assess then define a regional marketing strategy for the EMEA region aligned to key pipeline goals. Formulate and implement regional marketing programs and campaigns aligned to goals. Build awareness in the market and be the point person to land Heap's brand locally. Represent all marketing functions and closely coordinate with Marketing leaders to align support and resources effectively in region. Advocate for your region in the development of corporate marketing plans, assets, and resources. Create strong relationships with regional sales leaders and top partners to develop quarterly plans and create pipeline. Plan, manage, and execute events in region, including live or virtual: seminars, executive dinners, account-based activities, email campaigns, webinars, and 3rd party programs. Work in collaboration with the marketing operations and analytics team to understand the overall marketing attribution of new business within the EMEA region. Support on-boarding and go-to-market planning with new channel partners. Participate in quarterly business reviews with channel partners to ensure alignment of plans and activities. Manage inbound pipeline achievement to hit quarterly goals. Manage regional marketing budget, track activity results, and return on investment. What We're Looking For: 7-10 years relevant marketing experience in high growth technology companies. Experience in international marketing, primarily in Europe, Middle East, or Africa, and familiarity with translating and localizing content for local markets. Knowledge and experience with modern demand generation and integrated marketing, knowing when to deploy each type of activity for maximum effectiveness. Extensive experience in adopting and implementing global campaigns at a regional level, with a track record of exceptional achievement in field marketing for high-tech B2B companies. Great communication skills; able to articulate product and solution information in the context of customer problems and business values. Strategy to execution; must be enthusiastic about developing the plan, but also doing the work to drive results. Experience with Salesforce.com and Marketo marketing automation solutions a plus. Understanding of data & analytics technology, integration, or enterprise application technologies preferred. Strong project management skills and ability to perform in a fast-paced, high-energy environment. Travel required, approximately 25% of the time. English speaking role, with proficiency in German, French, or Spanish a plus. Agency management experience a plus. Where You'll Sit: Based in our London, UK office. Report to Director of Field Marketing, with day-to-day alignment to EMEA sales director. People are what make Heap awesome. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive equal opportunity workplace everyone can call home. Heap has raised $95M in funding from NEA, Y Combinator, Menlo Ventures, SVAngel, Sam Altman, Garry Tan, Alexis Ohanian, Harj Taggar, Ram Shriram, and others. We offer plenty of awesome benefits, and we were named #1 on Glassdoor's Best Places to Work (SMB). We'd love to hear from you!.