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Brand Marketing Manager

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TalentPool 50000.00 British Pound . GBP Per annum

2021-12-03 09:00:37

Job location Hackney, Greater London, United Kingdom

Job type: fulltime

Job industry: Sales & Marketing

Job description

Role Description

We're looking for a strategic person to be responsible for leading and developing overall consumer brand marketing strategy to drive awareness, retention and brand love for Kimaï.

This position will be responsible for developing and bringing to life a multi-channel marketing strategy.

The right candidate is a creative and analytical leader with experience in brand strategy, campaign development, product marketing, storytelling and driving results. They will thrive in a fast-paced, collaborative environment.

This is a full time hands-on role based in London.

RESPONSIBILITIES

Develop high level marketing strategy and campaign initiatives for the short, medium and long term
Translate high level business goals into actionable, multi-channel marketing strategies
Track and analyze our key performance metrics - quickly adapt and recommend changes when needed
Oversee and execute breakthrough brand marketing programs to grow Kimai's brand awareness and inspire consumers
Learn and strategically grow a diverse, cross-generational community, intentionally strengthening relationships with existing audiences and seeding new ones
Maximize the customer experience end-to-end
Develop a culturally relevant content and events calendar, manage the proper execution of these events
Leverage customer insights, data and feedback to develop communications strategies and drive marketing innovation
Collaborate with the Product team to incorporate new product launches and updates into the overall marketing roadmap and campaigns
Align closely with the internal Brand team to develop highly impactful creative campaigns and creative platforms/positioning for new brand launches

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