Marketing Manager - Events

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Job description

Law Business Research is an award-winning global provider of legal content and business intelligence for the legal and intellectual property markets. We create essential and unique information for our subscribers, who are drawn from over 100 countries around the world, via our global brands. With a strong platform for international growth, and a reputation for creating outstanding content, we can offer individuals an intellectually stimulating work environment that puts global legal and intellectual property issues at the heart of our business.

We support a diverse workforce and inclusive workplace, and welcome applications from different backgrounds.

We are looking for an experienced Event Marketing Manager to help create and drive the marketing strategy for our existing digital and in-person events portfolio.

What you would be doing:

• Create and manage successful campaigns across multiple channels bringing in delegates directly from activities.
• Be responsible for providing the sales team with quality leads.
• Create marketing collateral for delegate and sponsorship campaigns.
• Develop partnerships with external organisations to promote the events to a wide audience.
• Analyse and report on activities, using data to inform future marketing strategies.
• Work collaboratively with the wider events team to inform marketing content and collateral.
• Manage a team and set the direction of travel for several events brands.
• Manage and report on paid marketing activities.

What we are looking for:

• Educated to degree level or equivalent.
• At least 4 years' experience in marketing with events marketing experience.
• Experience in digital marketing with automation experience using Pardot and Salesforce would be highly beneficial.
• Previous management experience.

As an employee at LBR we can offer you a rewarding career with personal and professional development in addition to a competitive salary with an excellent benefits package that includes:

• 25 days holiday
• Private healthcare
• Cycle to Work scheme
• Season ticket loan
• Wellbeing allowance of £350 per year
• Life Assurance
• Pension contribution at 4% by LBR
• Employee assistance programme
• Social and diversity networking events
• Annual wellbeing day
• Quarterly reward dinners