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SaaS B2B Digital Marketing Lead

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Apsley Recruitment Limited

2021-12-03 09:59:08

salary: 55000.00 British Pound . GBP Annual

Job location London City, Greater London, United Kingdom

Job type: fulltime

Job industry: I.T. & Communications

Job Contact: Tim Griffin

Job description

SaaS B2B Digital Marketing Lead

As an experienced Digital marketeer you will have a passion for B2B marketing, innovation and results delivery (either in-house or at an agency). Comfortable managing a broad remit of digital channels and levers, you'll be organised, with an attention to detail and the ability to grasp new tech quickly. You will be comfortable with a data- and analytics-led approach to maximise channel and content performance.

  • You will develop and execute the overall digital marketing strategy across various channels, developing and executing an engaging inbound go-to-market vision and strategy for the SaaS product.
  • You will maintain and maximise the website, develop SEO and PPC strategies as well as setting the tone for the brand voice across all digital platforms.
  • You will craft effective messaging and digital marketing campaigns to drive demand and conversion for the SaaS product, analysing and optimising performance as well as ROI on various channels.
  • Mentor, direct and lead junior marketing team member

Experience required

  • Minimum 2.1 degree (or equivalent)
  • Fluent written and spoken English
  • 2+ years marketing experience (either in-house or agency)
  • Experience of marketing automation
  • Experience in at least two of the following areas: Paid Social (eg LinkedIn Ads, Facebook Ads, Twitter Ads), PPC (Google AdWords), Conversion Optimisation (eg Google Optimize), Email Marketing, SEO strategy

Preferred experience

  • Track record of lead generation campaign delivery
  • SaaS/B2B marketing experienceA marketing qualification
  • Knowledge of marketing attribution and lead processing

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