Brand & Marketing Manager

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Job description

JOB PURPOSE: This role will aim to attract new supporters to ParalympicsGB channels, deepen the engagement of existing fans and identify opportunities to grow brand awareness and raise revenue. It also focuses on the implementation of a new CRM system.

The Brand and Marketing Manager will work with the Commercial and Communications directorates to maximise opportunities to position ParalympicsGB as a charity and increase engagement with our current Impossible to Ignore campaign which aims to use the inspirational power of ParalympicsGB athletes as advocates to challenge perceptions and breakdown barriers for all disabled people in the UK. You will also work on new campaigns for Paris 2024. You will be responsible for helping to devise and approve branding collateral across a range of channels in the build-up to and during Summer and Winter Paralympic Games while protecting the integrity of the brand

KEY RESPONSIBILITIES IN DETAIL:

Fan engagement campaign

• Responsible for the implementation and evaluation of the Impossible to Ignore public engagement and in developing Paris 2024 campaigns. Focused on growing our supporter base and deepening the engagement with ParalympicsGB of both fans and stakeholders.
• Oversight of the implementation of new CRM system to deepen our understanding and connection with supporters and stakeholders and programme management across the organisation to drive the implementation of the new CRM system.
• Day to day management of multi-channel public engagement campaign activity.
• Provide a supporter experience that increases conversion and retention and builds long term commitment to the charity.
• Assist in the development of marketing materials including, copywriting, graphics, video and other collateral to support e-comms strategy.
• Working with colleagues to advise and support ParalympicsGB commercial partners with their marketing activity to ensure it aligns with our campaign wherever possible. Ensure that the BPA maintains a database of supporters in an efficient and compliant manner.
• Manage project team working on the campaign with internal and external stakeholders

Branding

• Working with the BPA's Communications and Commercial teams to maximise brand exposure for ParalympicsGB and BPA brands through our owned and partner channels
• Strong understanding of the use of brand assets in fully integrated campaigns while adhering to brand guidelines
• Being aware of current trends in brand activation to ensure ParalympicsGB utilises all possible routes to promote the team and gives appropriate recognition to commercial partners
• Working with suppliers on production of physical branding items for pre-Games and Games events to include team launch, prep camp, athlete village, homecoming celebrations/parade
• Working closely with Communications and Commercial teams to ensure consistency of BPA and ParalympicsGB creative look and feel across all activity

This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and may be amended from time to time in the light of the changing needs of the organisation through appropriate processes of consultation and the mutual agreement of both parties.

PERSON SPECIFICATION

QUALIFICATIONS

A minimum of 3 years' experience working on marketing or brand activation campaigns

KNOWLEDGE AND SKILLS

Essential:

• Communications and marketing experience managing successful campaigns
• Ability to manage multi-channel marketing activations and multi-skilled teams
• Experience of working on effective marketing campaigns with measurable reach to target audiences
• Experience of developing and implementing CRM systems and understanding how to derive value from data;
• Experience of creating a range of digital assets such as graphics, imagery and video content
• Strong copywriting skills and experience of working with html newsletter templates.
• Strong communication skills with the ability to write key messages and documents to a high level and tight timescale;
• Strong verbal communication/presentation skills
• Experience of managing and reporting against agreed organisational budgets;
• Experience of project management

Desirable

• A passion for Paralympic sport and the impact of the Paralympic movement

BEHAVIOURAL COMPETENCIES AND QUALITIES

Communication: The ability to express message and impart information clearly, concisely and convincingly to a wide variety of audiences and through a variety of mechanisms, including both verbal and written communication.

Creativity: The ability to understand a problem or issue, and the factors that influence it, and consider constructive inventive ways in which a solution can be found and a positive work outcome achieved. The desire constantly to consider ways in which existing practices could be done better and more efficiently.

Organisational Skills A self-starter with the confidence to plan, organise and execute work programmes, often working to tight deadlines.