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Digital Insight Analyst

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RNIB 37000.00 British Pound . GBP Per annum

2021-12-03 16:00:03

Job location London, Greater London, United Kingdom

Job type: fulltime

Job industry: Community & Sport

Job description

If you are passionate and knowledgeable about how digital data can translate into vital, actionable insight, this is an exciting opportunity to develop a customer-centric and data-driven approach across RNIB's digital estate.

As the Digital Insight Analyst, you'll use your superb analytical skills and practices to provide ongoing digital performance analysis that helps to create a clear picture of RNIB's user behaviour and engagement across all digital touchpoints. You will highlight opportunities and risks and proactively offer proposals to internal stakeholders that enable them to make informed decisions to better optimise our content and improve customer engagement.

You will be a data expert with proven experience of using data and customer insight to drive traffic and improve conversion rates with the ability to communicate your analysis to influence, negotiate and liaise effectively with a wide range of colleagues.

Ideally, you will have experience of:

  • Google Analytics, Adwords, Google Tag Manager and Webmaster Tools
  • CRO tools such as Google Optimize, Crazy Egg etc.
  • HTML, CSS, Hotjar and A/B Testing
  • Ideation, development, set up and running of digital experiments and A/B tests
  • Some experience with SEO, PPC, affiliate marketing, online display advertising, social media marketing, mobile marketing and email marketing tracking techniques, campaign set-up and tracking.

In exchange we offer a competitive salary, a stimulating and supportive working environment and a benefits package including:

  • 26 days holiday per year (plus bank holidays), which increase with service
  • Excellent pension schemes

If you would like to apply for this great job opportunity, please click the apply button.

Closing date for applications is 4 th January 2022.

Appointment is subject to an Enhanced Criminal Records Check and relevant Barred Lists check, if appropriate.

We're the Royal National Institute of Blind People (RNIB Group) and we're here for everyone affected by sight loss. Working for us means working for one of the UK's biggest charities, supporting almost two million people living with sight loss in the UK.

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