Digital Marketing Manager

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Job description

Grade: Manager
Position type: Full-time, permanent
Location: TBD - flexible
Timing: Immediate

We're looking for a passionate Marketing Automation Manager with experience in Salesforce Marketing Cloud (SFMC) to join our Europe, Middle East and Africa Marketing and Communications team (EMEA M&C). Working in partnership and fostering collaboration amongst a community of Marketing and Communications leaders and teams, the EMEA M&C team is also responsible for designing and executing a range of strategic campaigns that have market and commercial impact.
To support market growth across EMEA, the team is working to transform the marketing function through the adoption of technology to facilitate modern, data driven marketing approaches. In this role, the successful candidate will be at the centre of these transformation plans as we deploy SFMC across the region.
You will have plenty of opportunity to shape the implementation and evolution of how we use SFMC to reach our clients and our people. You will also work closely with in-country marketing automation teams to develop, set up and execute targeted campaigns for a range of strategic priorities. You will be responsible for building and managing a community of marketing automation experts, developing and running training to further enhance your colleagues' marketing automation skills and acting as a strategic adviser on SFMC best practice.
This is an exciting role where you can combine your strategic marketing, project management and creative skills with your technical knowledge to help improve our clients' experience, create stronger connections between sales and marketing, and position the PwC brand in the marketplace. In return, you will work in a dynamic, international team offering fantastic connections across the business, opportunities to grow and develop your own skills, and be empowered to make an impact.

Responsibilities:
Advise the project implementation team on best practice, technical and practical usage for SFMC and work closely with a number of stakeholders including change and communications experts to successfully manage the adoption strategy
Be the go-to individual for advising how EMEA M&C can deliver on strategic marketing objectives through automation and journey strategy development
Work closely with a developer to build and manage all automated marketing campaigns within Marketing Cloud using Email Studio, Content Builder, Journey Builder and Cloud Pages and other platform tools
Administer the EMEA Marketing Cloud platform, including data management and segmentation, automation management, preference centre management, UAT and QA, pilots and tests, and carry out analysis (reporting/tracking) to inform best practice
Be responsible for building and managing a community of marketing automation experts across the EMEA region, developing and running training to further enhance your colleagues' marketing automation skills and acting as the adviser on SFMC best practice
Work closely with in-country marketing automation teams to develop, set up and execute targeted campaigns for a range of strategic priorities
Support continuous improvement to processes, systems and templates that the EMEA M&C team and territory marketing automation teams use for data management, email and automated marketing
Keep up-to-date with Data Protection laws and industry and Marketing Cloud best practices, trends and standards, ensure key information is shared appropriately
Work closely with the Technical Centre of Excellence and Global teams to support with implementation of new platform features and releases
Provide support with digital roadmap projects such as implementation of lead qualification process and lead nurture campaigns

Qualifications & Experience:
Email marketing automation experience, ideally with Salesforce Marketing Cloud
Experience working with Journey Builder, Automation Studio, Email Studio / Triggered Emails, Cloud Pages, Contact Builder / Audience Builder, Content Builder and Analytics Builder would be advantageous
Marketing Cloud certification would be advantageous
Experience in leading and managing a technical roll-out project
Basic HTML / CSS skills
Knowledge of SQL and Salesforce AMPscript would be a plus
Good understanding of relevant data legislation and industry best practice
Strong verbal and written communication skills
International mindset and experience in effectively operating within complex stakeholder networks
Self-starter able to work effectively as part of a team
Fluent verbal and written English language skills

Not the role for you?
Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?

The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here:

The Deal
We want all of our people to feel empowered to be the best that they can be, which is why we have 'The Deal'.

Find out more about our firmwide Employee Value Proposition:

Diversity
Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.