Digital Marketing Senior Associate, Paid Media

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Job description

PwC is looking for a "Digital Marketing Senior Associate, Paid Media" to join our Digital Marketing Team. The Digital team seeks to create compelling digital experiences for our clients across channels, leads the firm in the development of digital marketing strategies in support of its business objectives and uses the right tools and technologies to support our ambitions.

The Digital Marketing team collaborates with the business and the wider Sales and Marketing function including teams such as brand, design, content development and campaign management to shape the right approaches. It also works closely with a small group of digital agencies and suppliers - for Paid media this includes a media planning and buying agency and working directly with/on platforms like LinkedIn.

It's an exciting opportunity and this role will specialise in Paid media across paid social, PPC, display and programmatic advertising and affiliate marketing etc and will report to the "Paid Media Manager".

Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to deliver:

• Everyday innovation
• Inclusion by default
• Telling stories that inspire
• Delivering commercial impact with purpose

The Role

The "Digital Marketing Senior Associate, Paid Media" will be responsible for:

• Executing paid media for digital marketing campaigns (newly launched and 'always-on'), setting-up and co-ordinating digital media assets (working with creative and content specialists) and building digital campaigns across paid channels
• Delivering paid social media activity across LinkedIn, Twitter and Facebook etc. [Instagram and YouTube and Spotify?]
• Delivering paid activity across Google AdWords/PPC, display and programmatic advertising, affiliate marketing, working with our paid media agency, paid social accounts, and working alongside our digital and wider Marketing teams
• Supporting the "Paid Media Manager" in the development of the paid media channel/s strategy, best practice and processes
• Supporting the "Paid Media Manager" working alongside the other digital channel colleagues (e.g. organic social) to ensure channels are integrated
• Keeping abreast of paid media trends, legislative developments and opportunities/innovations (for example the phasing out of third party cookies and its impact on digital advertising)
• Reporting on the performance and ROI of the paid media aspects of our digital campaigns using data from our paid media agency and paid media platforms
• Helping to manage the paid media campaign budgets and centralised paid media budgets
• Supporting the sharing of paid media best practices across the team and wider function and helping produce training materials and deliver advice and training.

Key capabilities the individual would need include:

• A passion for and prior experience of paid media and its place within digital marketing and a curiosity to learn new things and challenge ways of working
• A mind-set which demonstrates a comfort with testing, learning and optimising
• Experience in paid social media including Twitter and Linkedin
• Experience in display and programmatic advertising and PPC would be advantageous
• Experience of measuring and analysing channel performance data
• Experience in delivering against tight deadlines and executing multiple paid media campaigns under pressure
• Clear communication and relationship-building skills to aid working with different teams and agencies
• Experience of working in complex, matrix organisations would be helpful.

Not the role for you?

Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?

The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

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The Deal

We want all of our people to feel empowered to be the best that they can be, which is why we have 'The Deal'.

Find out more about our firmwide Employee Value Proposition:

Diversity

Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.