Employer Brand Associate - Social Media

---

Job description

Employer Brand Associate - Social media

London, Birmingham, Manchester

FTC - 12 months

Responsible for supporting the team in how they shape, enhance and protect PwC's market-leading employer branding content deliverables shared across our careers social media platforms.

About the team:

We're responsible for leading the design, development and execution of our employer brand campaigns. Developing distinctive employer brand propositions and core messaging across all areas of our business, with an innovative and consistent approach, closely aligned to both recruitment and corporate brand strategies. Using our channels to increase brand awareness and drive traffic to campaigns, sharing our authentic people stories.

Responsibilities:

• Reporting into the Employer Brand Social Media Manager, and working with the Employer Brand Social Media Senior Associate you will provide support with the design and delivery of our national recruitment attraction strategies, using our careers social media channels

• Work with key stakeholders on a variety of recruitment campaigns - ranging from school leaver and campus campaigns, through to experienced professionals

• Support the annual strategy and day-to-day running of our existing careers social media accounts by uploading and scheduling content: Facebook, Twitter, YouTube, LinkedIn, Instagram and an internal employee advocacy tool. Including any additional channels we may create

• Creating on brand social media imagery to support our campaigns

• Supporting on film creation and team-wide projects as required

• Content creation to support our wider Firmwide employer brand activity - e.g. national days/months, award wins, day in the life etc.

• Supporting the social media team with social listening and responding to any requests that come into our accounts.

• Helping with analysing social media campaigns using our tracking system and social analytics to produce reports highlighting channel/campaign performance

Key capabilities the individual would need include:

• A passion for and prior experience of social media marketing/digital marketing and a curiosity to learn new things and challenge ways of working

• A desire to work or previous experience in Employer Brand or on Recruitment Marketing campaigns

• A mind-set which demonstrates a comfort with testing, learning and optimising

• Experience in scheduling social media content for marketing campaigns

• Experience in creating branded imagery

• Experience of working on film projects would be advantageous

• Experience of measuring and analysing marketing campaigns

• Clear communication skills to aid working with different teams

• Experience of working in complex, matrix organisations would be helpful.

Not the role for you?
Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?

The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here:

The Deal
We want all of our people to feel empowered to be the best that they can be, which is why we have 'The Deal'.

Find out more about our firmwide Employee Value Proposition:

Diversity
Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.