Employer Brand Manager - FTC

---

Job description

An opportunity to join the team responsible for designing PwC's employer branding campaigns to help attract top talent into our business. This is a hands-on role reporting into the Employer Brand Operations Leader, working on key campaigns to support our Experienced Recruitment attraction strategy.

Responsibilities:

• Design and execute Experienced Hire attraction campaigns, including both targeted and firmwide strategies for internal, external and contingent markets.

• Tracking performance of all marketing channels to produce meaningful stakeholder reporting. Analysing data to measure return on investment, using results to shape our strategic approach and adjusting channel mix accordingly.

• Constant review of our media partners. Ability to make clear data driven decisions about who we partner with to ensure maximum return on investment.

• Working in partnership with our Digital Marketing team to regularly review and update all digital marketing content and assets. Inclusive of communications to our talent community.

• Ideation, storyboarding and production of new video content.

• Using our employer brand portal to design and create specific marketing materials / creative.

• Act as a brand gatekeeper, responsible for sign off of all internally and externally viewed content. Adhering to governance structures to ensure consistency across all external channels.

• Internal and external stakeholder management, key stakeholders being the wider Employer Branding and Experienced Hire Sourcing teams as well as our business.

• Maintain and govern a marketing toolkit for recruiters to use in their role.

Essential Skills

• Previous employer brand experience, someone who is passionate about recruitment marketing

• Highly organised and autonomous worker, able to juggle multiple projects simultaneously, creating and maintaining project plans to manage your own work and keep others updated

• A creative thinker, idea generator, and someone who is comfortable sharing ideas and exploring how they could work in our campaigns/strategy

• Drafting messaging, as well as reviewing and critiquing content drafted by others

• Experience of being a brand gatekeeper

• Has experience of managing the creation of digital marketing assets

• Has operated within a review and approval process previously to get the right parties involved in reviewing messaging and collateral

• Strong understanding of data, analytics and reporting

• Proactive and self-motivated, getting involved in all projects/tasks, regardless of how big/small

Relationships

• Operate as part of the wider Employer Branding team working specifically with the Digital and Social media marketing teams to develop and execute campaigns

• Experienced Hire Sourcing team

• Internal business stakeholders, including hiring managers, people partners and relevant Sales and Marketing teams

• External third party media vendors and suppliers, including creative agencies

Previous experience:

• Employer branding experience, ideally within a professional services environment or similar

• Experience of working with a highly governed brand

• Experience of working in a pressured and deadline driven environment

• Experience of working recruitment CRMs desirable

• Experience of working in a virtual team

Not the role for you?
Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?

The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here:

The Deal
We want all of our people to feel empowered to be the best that they can be, which is why we have 'The Deal'.

Find out more about our firmwide Employee Value Proposition:

Diversity
Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.