Marketing Technology Automation Manager

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Job description

The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities that are aligned to Platforms, and enable sales and marketing excellence across the network.

Salesforce Success is a global team, accountable for supporting the network to realise full value from the firm's investment in Salesforce. The team uses deep insight and analytics to understand ways of working and drives consistent marketing and sales best practices to support enablement and adoption of the technologies. It also leads enhancements and innovations of the existing technologies and leads the drive to deliver platform expansion as determined by future investments.

As the Digital Marketing Expert, this position is part of a small global team and will be responsible to:

Serve as a hands-on advisor and technical consultant on complex Marketing Cloud solutions, including working with territories to define / refine requirements for digital marketing campaigns, advising on best practices, and completing technical activities in Marketing Cloud

Remain up-to-date on the latest process and technology advancements and identify digital skills gaps and help to fill those through completing / designing training

Collaborate closely with other pillars of the Salesforce Success Team, Global Technology, and Salesforce vendor to support the network to realize the full value of PwC's investment in Salesforce Marketing Cloud

Required Skills:

• One or more of the following Salesforce.com certifications: Certified Marketing Cloud Administrator, Certified Marketing Cloud Email Specialist, Certified Marketing Cloud Consultant
• Demonstrating knowledge of modern marketing methodologies, marketing automation technology (Salesforce Marketing Cloud preferred), segmentation techniques, and campaign analytics;
• Working with Journey Builder, Email Studio, Cloud Pages, Contact Builder, Content Builder and Analytics Builder;
• Working knowledge of AMPscript, SQL, HTML and CSS;
• Building and managing relationships across the business and other marketing functions;
• Navigating complex situations while applying firm policies and procedures to enable compliance across the network;

Preferred Knowledge/Skills:

• Understanding across marketing and sales capabilities, including sales, marketing, brand and integrated content in a B2B context;
• Working knowledge of other marketing technologies including customer data platforms; and
• Working with leadership and the business to influence how the practice engages with the marketplace

Not the role for you?

Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?

The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

The Deal

We want all of our people to feel empowered to be the best that they can be, which is why we have 'The Deal'.

Diversity

Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.