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Digital Campaign Manager

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Hays

2021-12-03 11:30:03

Job location Southwark, Greater London, United Kingdom

Job type: fulltime

Job industry: I.T. & Communications

Job description

Digital Campaign Manager needed for execute marketing communications

Location Hybrid - 2 days in the office in Southwark and the rest from home

Contract 6 months

Rate \u00A3450 per day (Umbrella)

Hours Monday to Friday

Job Overview

To execute targeted marketing communications to the enterprise, consumer or wholesale base through SMS\/Email\/Outbound call utilising Vodafone's Campaign Management System - Unica. You must have experience using SQL for this role.

Key Responsibilities

* Typically, responsible for over 10m outbound contacts per year aimed at acquiring new customers, driving usage and retaining customers.
* Ensuring quality of selection management process and identify data issues in order to minimise customer complaints and maximise revenue (indirectly responsible for up to \u00A310m revenue).
* Responsible for driving an increase in response rates and ROI across campaigns through targeting suggestions to campaign sponsor.
* Deliver increasing productivity levels of campaign delivery & strive for efficiencies in all aspects of campaign management

Experience needed

* Proficient in use of Unica or similar campaign management tool (Chordiant\/Adobe Campaign\/Teradata\/Aprimo, etc.)
* Stakeholder management - works closely with commercial stakeholders in order to build & execute campaigns. Equally comfortable with technology to define requirements, support & issues. A confident & articulate communicator.
* Good understanding of structured query language (SQL) for manipulating data from a large data warehouse
* Database marketing understanding - familiar with customer data sources - e.g. Billing\/usage\/individual & household\/contextual data. Plus, understanding of statistical significance for control groups\/targeting using propensity models\/test & learn principles\/campaign automation\/Data Protection Act
* Accurate under pressure. Attention to detail.

Next Stage Interview

Start Date ASAP

If you are interested, please click \"Apply\" or give us a call on to ask for more details!

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