Marketing Data Analyst

---

Job description

Marketing Data Analyst needed to work remotely for British Energy company

Marketing Data Analyst

Location: Remote (London\/Bristol preferred)

Our client is a British born Energy company who is currently on a mission to drive progress towards net zero carbon living. To reach this goal, they are expanding their staff with the mission to become the 'Leading Employer in the UK' by 2030. If you think you could be the talent they're looking for, then read on below!

Where will you be working?

The Marketing Automation team focuses on driving the company towards being a leader in automated communication. This will ensure they never miss a moment to help, nurture or sell to a customer.

The team uses the latest marketing technologies, coupled with agile processes and ever-increasing access to data, to drive world class customer communication strategies to help their members on the journey to lower carbon.

Reporting to the Senior Data Strategist, the role of the Data Strategist\/Analyst is to ensure that data can be leveraged to address current and future marketing and service challenges. This includes using customer and prospect data, online and offline data, current data to help drive the marketing strategies and have a flexible approach to data that may be needed in the future. The role requires the individual to see the bigger picture across data content, data management, reporting\/analytics and marketing systems and to be a passionate exponent of the power of data to drive marketing performance with a clear appreciation of modern marketing strategies and ways of working.

What will you be doing?

Key responsibilities include:
* Work collaboratively with Marketing Communications team and other Retail colleagues to deliver an agreed data strategy and commercial objectives.
* Liaise with various marketing and product stakeholders on campaign requirements
o interrogating and understand their needs to be able to clearly identify the underlying data required to support them
* Monitor and review Marketing data health and quality status. Determine and agree with stakeholders the most appropriate metrics against which success will be measured
* Where connections to data do not exist, carry out the work required to extend the marketing data sets
* At all times ensure that the company is GDPR compliant

Is this the job for you?

Ideally you will have:
* Proficiency in using SQL is a must, other languages such as Python and R would be beneficial
* Knowledge of marketing data management techniques
* Knowledge of marketing testing approaches
* Knowledge of data and system security principles
* Detailed knowledge of GDPR legislation impact on marketing
* Applied statistics skills - statistical testing, regression, etc.
* Understanding of Marketing automation concepts
* Integration of digital data and tools e.g. Google Analytics
* Reporting & analytics
* Willingness to self-learn to keep up to date with the latest marketing database trends

Our client wants the best people

They empower their people to have choice around where and when they work - flexible working arrangements can be discussed for all of their roles. Please feel free to ask about this.

We understand some people may not apply for jobs unless they tick every box. If you're excited about joining and think you have much of what we've described above, even if you're not 100% sure\u2026 we'd love to hear from you.

Applications from recent recent graduates and second jobbers welcome!

Hays Talent Solutions is a trading division of Hays Specialist Recruitment Limited and acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk