Digital Analytics Implementation Engineer

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Job description

If you're looking to join an organisation that will give you the right opportunities and experience to develop your career, join Tilney Smith and Williamson.

We are looking for passionate, energetic, data-driven, innovative, experienced and technically savvy Tealium digital analytics implementation engineer to implement tag management and target audience/segmentation capabilities using Tealium iQ, Tealium Audience Stream and Tealium EventStream

Job Purpose:

The Digital Web Analytics team is responsible for assisting and embedding the data driven marketing culture within the enterprise, enhance our digital presence to advance marketing insights, customer engagements and conversion. We are currently using Google 360 suite of products for our web analytics tracking and reporting. At the same time, we are extending the use of Tealium's tag management framework to allow us to build the Target Audience and Segments that can be connected with multiple advertising platforms.

Key Responsibilities:

• Implement web analytics solutions on Tealium platform including testing and reporting. Serve as the "Tagging Implementation Expert" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
• Work with the peers of analytics engineers to create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
• Develop and implement coding practices for site tagging and follow industry standards
• Develop custom solutions using JavaScript with within the Tag Management System for tracking user behavior and send the data from Tealium to Google Analytics for building further analytics reports.
• Implement Tealium tags in a way that is compliant with existing Google Tag Manager framework
• Collaborate with multiple development teams to engineer and manage a digital data layer across TSANDW's various digital properties (websites and mobile)
• Create best practices framework
• Test and validate the implementation of Google Analytics, Tealium tagging changes throughout the development life cycle

Skills and Qualifications:

• Proven experience in digital marketing analytics space
• Ideally a Bachelor's Degree with field of study in Computer Science, Engineering, Information Systems or related field
• Proven experience working with Tealium suite of products including Tealium iQ, Tealium AudienceStream/Tealium Event Stream, Tealium DB with an excellent understanding of digital analytics tagging best practices
• Experience working with digital tag manager tools such as Tealium IQ, Google Tag Manager, Adobe Dynamic Tag Manager, Ensighten
• Hands-on experience working on 3rd party tracking implementation's using tag manager templates.
• Must be a proficient JavaScript developer, specifically as it relates to digital analytics implementation
• Experience working with jQuery, Regular Expressions, HTML CSS selector

About Tilney Smith and Williamson

Tilney Smith & Williamson is the UK's leading integrated wealth management and professional services group, created by the merger of Tilney and Smith & Williamson on 1 September 2020.

With £54.8 billion of assets under management (as of 30 June 2021), it ranks as the third largest UK wealth manager measured by revenues and the eighth largest professional services firm ranked by fee income. The Group currently operates through three principal brands: Tilney, Smith & Williamson, and online investment service Bestinvest. It has a network of 28 offices across the UK, as well as the Republic of Ireland and the Channel Islands. Through its operating companies, the Group offers an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities, and businesses.

Value statement

Tilney Smith & Williamson's chosen purpose to "place the power of good advice into more hands" succinctly encapsulates the group's central mission of supporting both individuals and businesses to achieve their goals.

In delivering its purpose, Tilney Smith & Williamson have set out three core values that it is committed to embedding in the culture of the business:

• Personal - we treat you as an individual: We are a people business at heart and strive to deliver a friendly, inclusive, and personalised service to all of our clients, large and small.
• Partnership - we go further together: We develop relationships that stand the test of time, spanning multiple generations. We partner across the full breadth of our expertise to create value for our clients, our company and society at large.
• Performance - we strive for more: We are ambitious for our clients and for ourselves, so we aim to be a forward-thinking and innovative business that leads the way in the industry.

Diversity statement

The Tilney Smith & Williamson Group recognises the benefits of a diverse workforce and is committed to treating all colleagues with dignity and respect regardless of race, gender, disability, age, sexual orientation, religion, or belief. At Tilney Smith & Williamson we are committed to equal opportunities in all aspects of our work.