Product Marketing Manager

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Job description

• Candiates for this role must have Product Marketing and Industrial Automation experience.
• Update and maintain technical information in respect to particular product portfolio
• In collaboration with Projects, Business Development and Marketing teams produce robust and effective product information
• Provide technical and product support for customers with a particular focus on Factory Automation, Building Automation and Process Automation
• Where appropriate attend customer premises to provide knowledge and support
• Maintain a robust catalogue of competitor intelligence with a particular reference to new and innovative products entering the marketplace
• Provide accurate pricing information across the WAGO product portfolio
• Support with intimate product knowledge external exhibitions, trade shows etc.
• Internal and external SWOT analysis
• Support customers and clients with training and solution management where required and appropriate
• Provide a internal expertise centre and knowledge base of all Proprietary Networks e.g. BAC-NET, KNX available as part of the complete WAGO product portfolio
• Support on ad-hoc projects as necessary

Knowledge/Skills, Experience and Personal Attributes:

• Deep understanding of the WAGO product range with particular reference to process automation
• A thorough understanding of the commercial environment in which WAGO operates and an acknowledged expert in IOT
• The ability to engage with and support internal stakeholders (Business Development, Projects, Marketing) and an understanding of the 4P's of marketing
• The ability to engage with external stakeholders i.e. current customers and future prospects

This job was originally posted on Jora UK