Performance Analyst / Digital Analytics Consultant

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Job description

Performance Analyst \/ Digital Analytics Consultant
Rate: \u00A3negotiable
IR35: OUT of scope
Start: 8th November
Initial duration: End of March 22 (plus 6 month extension)
Location: Home \/ Hybrid local office

Shape and champion the quality of performance data-gathering, relevant analysis and timely application to product development. Ensure good practice and work with colleagues to improve capability. Define performance frameworks. Deliver analytics solutions. Measure the performance of digital products.

Key responsibilities:

* Maintain a strategic view of performance analysis, ensuring consistency and alignment across the department
* Be responsible for the accuracy and quality of data, analysis and how they are used
* Ensure good practice and quality analysis across the programme, including compliance with privacy policies and legislation, validating data sources and ensuring report outputs are easily understood, for yourself and your team.
* Maximising the insight gained from the data we collect on user activity and platform performance to inform decision making and the development of new approaches where relevant.
* Remove blockers and act as an escalation point for Senior Performance Analysts
* Be an ambassador for analytics across communities, departments and government

Key Deliverables:

* Enhance the reporting and management information available to programme leaders
* Work with other discipline leads to build a programme-wide view of performance using qualitative and quantitative data, and report insights to programme leadership

Requirements -

* Communicating analysis and insight. Communicate relevant, compelling stories using the most appropriate medium; when needed give complex recommendations at a tactical and strategic level; present analysis and visualisations in clear ways to communicate complex messages; communicate negative and positive information to stakeholders.
* Performance measurement. oversee the development and consistency of performance measurement frameworks across multiple projects; ensure that these frameworks are aligned to business needs and strategy.
* Technical understanding (lead performance analyst). exploit opportunities through the recognition of new digital technologies to enhance analytical capability in alignment with business goals.
* Understanding analysis across the product life cycle. develop sustainable support models; identify and deal with potential risks across or between all stages of the product life cycle; coach others; lead and champion best practice and identify improvements to current approaches.
* Understanding constraints (lead performance analyst). influence, challenge and coach others; anticipate how constraints might change and know where to challenge or remove constraints; strong knowledge of security and data privacy; describe and work within environmental constraints, finding the most appropriate solution for users.
* Undertaking analysis and providing insight. understand and can teach and supervise a wide range of analysis techniques; help organisations create and learn from strategic insights; apply innovative approaches to resolve problems.
* User-centred analysis. give direction on which tools or methods to use; bring insight and expertise to how user needs have changed over time and ensure these are met; apply strategic thinking to the problem of how to provide the best service for the end user; consider the political strategy and implications of any analyses and insights.
* Verification and validation of data and analysis. deep understanding of relevant data sources, tools and systems; use appropriate approaches for verifying and validating data and analysis; influence senior stakeholders over data approaches;

Experience sought:

* Extensive experience in formulating questions, developing hypotheses, interpreting, and validating data, distinguishing observations from insights, and applying user-centred analysis to improve outcomes for the end user.
* Possess experience working with product, data, and technical roles to develop products with built-in measurement and to iterate tooling to improve data collection and analysis.
* Have experience of analysing programme performance and high-volume transactional digital services.
* Proficiency with digital analytics platforms and tools, such as Adobe Analytics, Google Analytics, Google BigQuery, Google Tag Manager, Microsoft Application Insights, Microsoft Log Analytics and Microsoft Azure data solutions.
* Proficiency in data visualisation and reporting software, such as Google Data Studio, Microsoft Power BI, and Tableau. Understanding of the Power BI Online service and its benefits.
* Experience of conveying analysis to a variety of diverse audiences and telling a story with the data to help projects make data-driven decisions that improve the experience users have when interacting with Defra services .Acting on the feedback gained from such sessions.
* Experience of developing programme level performance management frameworks

PERFORMANCE, DIGITAL ANALYTICS, SEO, GOVERNMENT, PUBLIC SECTOR, DIGITAL SERVICE, GOOGLE, TREND ANALYSIS, KEYWORD RESEARCH, WEB ANALYTICS, PPC, SOCIAL MEDIA, HEAT MAPPING, INTERACTION, AGILE, GDS, TAG MANAGMENT, ANALYTICS REPORTING, API, GOOGLE SEARCH

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