Group Digital Marketing Manager

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Job description

Salary: £35k - 45k per year + Exclusive Employee Westfield
Reference: Digitl Marktng Mangr

We are searching for a talented Group Digital Marketing Manager

An exciting opportunity has arisen for a talented Digital Marketing Manager to join our expanding company.

Are you an ambitious, driven individual who's passionate about performance based digital marketing? Do you have a proven track record of delivering growth and brand value via digital channels?

You will be responsible for:

Working as part of a highly focused and collaborative marketing, digital and ecommerce team, you will be responsible and accountable for leading the world class digital marketing efforts of our group brands, to drive quality traffic growth and performance across our digital platforms, in support of individual brand plans and wider business objectives.

Key Responsibilities:

Digital Marketing channel expert, supporting all group brands: HD Brows, Nouveau Lashes, K.B Pro and Karen Betts
Leading the development of an innovative and market leading digital marketing strategy in support of the wider business vision, 3-year brand strategies and annual marketing plans
Day-to-day management, tracking and delivery of the group brands digital marketing strategies and projects, in line with the annual marketing and brand plans, including SEO, PPC, Email, Paid Social, Display and Affiliates
Managing the development, maintenance, deployment, and continued optimisation of group brand content platforms (WordPress) to drive quality organic traffic and deliver a world class branded user experience, collaborating with the brand and ecommerce teams, and utilising external resource as required
Supporting the delivery of comms automation across group brands, with a focus on customer journey impacting touchpoints (e.g. training leads), as well as supporting brand teams with promotional email campaigns and audiences
Managing digital marketing agencies or external partners as required, including researching, and recommending third parties to meet brand and business requirements
Continually reviewing trends, innovation, and best practises in digital marketing to support group brands achieving and maintaining a competitive advantage across digital channels
Analysing the results and effectiveness of digital campaigns and activities to deliver actionable insights and recommendations and generating monthly reports
Day-to-day management of a high-performance digital marketing team, ensuring team members are supported and developed, and that resource meets business needs (Currently x1 Direct Report)

About You - Our Ideal Person:

You will need to be self-motivated, target driven with a keen eye for detail.

Minimum of 2 years experience in a similar role
In depth insights and practical working knowledge of digital marketing channels and analytics tools
Collaborative, with strong communication skills
Adaptable and flexible
Creative thinker and problem solver
Thrive in a busy environment, with strong organisational and prioritisation skills
Strategic, analytical and performance focused
A love for all things beauty an advantage but not essential

We will offer you:

Salary £35,000 - £45,000, dependent upon experience
Exclusive access to Employee Westfield Health Scheme
Discounted products and treatments
Based at our South Elmsall Head Office with remote working/flexibility
Opportunity to be part of a high performing digital team within a fun and forward-thinking business

About Us:

Led by our inspirational and renowned CEO, Karen Betts, we are pioneers in the beauty education industry with training academies nationwide. With on-trend retail & consumer products and comprehensive training & advanced educational courses, we continue to provide expert guidance and support at all levels of our student's journey. Our brands - HD Brows, Nouveau Lashes, LVL Lashes, KB Pro and Nouveau Skin Therapy support salons and therapists worldwide with a range of both B2B and aftercare products.

If you want to be part of a collaborative, honest and caring culture please tell us more and get in touch via email