Marketing Analyst

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Job description

Position:

Marketing Analyst

 Company Domain:

High Technology - Opportunity to work for the top consumer electronics company in the world, located in Cupertino, California.

Location:

Currently remote, but plan to return to office (depending on pandemic). Employees will have to sit in Cupertino, California.

Duration: 1-year extendable contract.

Description:

We are looking for a marketing analyst with strong technical data acumen, to support and drive the ongoing needs of a marketing team. The ideal candidate should communicate effectively in both oral and written forms; able to interact with both technical and non-technical users in clear terms; works independently as well as an effective team player; able to set priorities and organize work to meet strict deadlines; make decisions on a variety of complex matters and make strategic recommendations based on research and feasibility; establish and maintain cooperative working relationships with contacts during the course of work.

Ability to adapt to changes, self-driven and multitasking in very fast paced environment are key success factors for the right candidate.

Top Skills:

Strong experience with SQL and creating complex queries

Experience creating A/B tests to analyze success of marketing campaigns

Understands KPI's and experience building reports for presentations, Dash-boarding

Description

•Develop deep understanding of business lines, including business model, data, strategies and KPI's

•Partner with cross functional teams to build reporting/dashboards for new lines of business

•Evaluate campaign performance and make strategic recommendations to optimize

•Propose and develop testing plans to gain new insights

•Perform ad-hoc deep dives to answer leadership questions and drive strategy

•Balance competing priorities in ever-changing environment

•Build and present analysis to exec leadership

Key Qualifications:

•Curious, self-starter

•Knowledge of SQL, and working knowledge of Python, Tableau

•Knowledge of testing best practices and implementation

•Experience in one or more of the following areas: database driven segmentation, marketing channel optimization, establishing KPI's and building reports, dashboarding, and executive presentation

Skills:

Sql, Rdbms, Tableau, KPI, KPI's, campaign performance, marketing, Analytic, Digital marketing, Email marketing, Reporting, Marketing analytics

Additional Skills & Qualifications:

Goal of the team: Help Drive revenue through their email marketing channel. Work with cross functional partners, code, analyze data and put together presentations of what is found. Help make the email marketing strategy better based on data.

Domain knowledge: marketing experience

•Needs to understand the strategy that they need to optimize around email marketing

• Will be given the business requirements and need to provide the analysis

Experience Level:

Intermediate Level

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.