Social Media Manager

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Job description

WE ARE SPEEDO

The world's leading swimwear brand, Speedo is passionate about life in and around the water. The brand's heritage of innovation derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Unmatched in performance, fit and feel, we are also America's #1 goggle brand.

From the first splash, to every stroke, the genuine love and excitement we have working with the water is what creates exciting and meaningful relationships.

Speedo is not where we work, but is who we are.

It's watching a baby in the pool for the first time or our athletes make history. What we do is sacred to us and our connection to the rest of water lovers around the world. Driven by the challenge, not the glory. At Speedo, it is never enough to be good at what you do; you have to love what you do.

Speedo is a part of the Pentland Brands Limited Family.

We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.

We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, SeaVees, Red or Dead and we're the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors.

All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we're always on the lookout for talented, enthusiastic people to help shape our future.

We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.

At Pentland, we're guided by four principles, we use these to make sure we're not only doing a great job, but we're doing it in the right way:

• Success is a team game
• With clarity and courage
• Better as standard
• In good conscience

We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last.

KEY PURPOSE:

Speedo is looking for an experienced Social Media Manager to join our dynamic marketing team. This individual will be pivotal in leading our audience expansion and engagement efforts through both day-to-day organic operations and ambassador / influencer programs and activations. Ideal candidates will be both data / research driven complemented with a bit of creativity to help evolve our current strategy through utilizing learnings to build innovation. This role will lead the content creation, community management, and digital partnerships across our suite of social channels. Building relationships and programs with the right creative and content partners is a key responsibility, and this candidate must be able to interpret a social visual language that is brand-right through connections in culture, sport, fashion, arts and innovation.

PRIMARY RESPONSIBILITIES:

· Develop, implement and manage the creation of social media strategies across all Speedo USA/Pentland Brands NA social channels (Instagram, Twitter, Facebook, Youtube, Snapchat, TikTok; with Pinterest, Weibo, WeChat, and Line, etc. TBD).

· Partner with creative and production teams on social shoots, from concept to post-production.

· Develop custom influencer marketing strategies, tactics and activations on a seasonal and ongoing basis.

· Ensure cross-functional alignment with e-commerce, merchandising, retail, licensing and PR.

· Ideate brand initiatives and activations seasonally in partnership with the marketing team for authentic 360 pushes.

· Create social media content calendar and posting schedule across all platforms in alignment with marketing calendar.

· Oversee community management and make sure all direct messages, comments, questions and concerns are answered appropriately and in as real-time as possible.

· Identify relevant UGC, editorials and celebrity/influencer product dressing in as real-time as possible.

· Work closely with media agency and digital team to ensure organic and paid social channels are connected and amplified.

· Be adept at fostering and optimizing multi-region parent company Social Digital leadership relationships and ways of working.

• Manage and grow the speedo ambassador team / program as it relates to establishing strong brand relationships, content creation and collection, monetization
• Develop relationships with internal leaders to stay abreast of content creation and messaging opportunities

· Review, edit and provide direction for regional social strategies and content calendars.

· Coordinate and approve all social media posts.

· Oversee all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs.

· Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and new product betas.

· Evaluate and recommend vendors for social media management, reporting and other analytical needs.

· Manage total social media budget.

QUALIFICATIONS & EXPERIENCE

· 5-7 years relevant social marketing experience.

· Swim experience preferred, but not required. Fashion experience preferred by not required.

· Experience working in a multi-region global brand preferred.

· Bachelor's degree required.

· Candidate must have a deep understanding of and be an active participant in the social media space, both globally and regionally.

· Ability to think both strategically and creatively.

· Results-oriented, with the ability to provide strategic recommendations based on data.

· Passionate about fashion, art, pop culture and global events.

· Strong communication skills with the ability to work collaboratively in a fast-paced environment.

· Resourceful and proactive, with strong project management skills and attention to detail.

· Experience with social media publishing, analytic and listening tools.

· Ability and willingness to work outside of typical office hours when needed, including some weekends depending on events and campaign needs.

Speedo and Pentland Brands are an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, we have a strong corporate commitment to inclusion, diversity and to ensuring that all current and future associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, applicants are asked not to disclose salary history information.