Paid Search Marketing Manager

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Job description

No 3rd Parties

Fulltime/ direct hire only

MUST be within commutable distance to Irvine, CA as this position will require at least 1-2 days onsite/ week (indefinitely)

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Paid Search Manager.

Who We're Looking For:

We are seeking a highly motivated, analytical, and passionate paid search marketing expert to help drive the company's rapid growth. This fast-paced role will be responsible for establishing the company as a leading digital marketing powerhouse while championing efforts for improved performance and scale. This represents a unique opportunity to leverage the latest technologies, capabilities, and strategies within the search landscape to deliver unprecedented results. Based in our Irvine, California headquarters, this highly-visible position will interact with and engage senior stakeholders throughout the company.

If you believe you are among the best-paid search marketers and prepared to roll up your sleeves to achieve exceptional results, we want to hear from you.

Principal Duties and Responsibilities:

• Serve as the company's SEM subject matter expert, managing day-to-day paid search marketing efforts across search engines via both manual and automated optimization.
• Set clear KPIs and drive a team culture of accountability and rigor across digital programs.
• Nimbly manage and measure performance across an evergreen portfolio of keyword targets, while conducting ongoing testing within accounts leveraging the latest features and/or technologies internal or external to each of the platforms.
• Closely monitor the ever-changing competitive landscape and build scalable solutions to stay ahead of trends.
• Work closely with stakeholders at Google and Bing, as well as the tight network of the company's solution partners to maximize performance across SEM efforts.
• Work through automation, tagging, and data integrity issues with cross-functional stakeholders internal and external to the organization.
• Be fiercely competitive and maintain a sense of urgency, creativity, and curiosity for how to continue to outperform the competition in SEM.
• Serve as the company's primary point of contact for all issues and opportunities relating to paid search marketing.
• Provide ongoing reporting and communication of key results, tests, plans, budget, trends, and initiatives to senior management.

Qualifications:

• Bachelor's degree in Marketing or a related field required
• 2+ years of active/hands-on experience in paid search required, preferably within a performance marketing environment.
• Experience managing large, dynamic search programs with significant monthly budgets.
• Expert understanding of Google and Bing, the latest capabilities and features, policy restrictions and standards, and strategies that maximize yield.
• Experienced with performance marketing platforms, automated bidding tools, keyword research solutions and other analytics and testing solutions to include Google Ads, Google Tag Manager, Bing Ads (Microsoft Advertising) and Google Analytics.
• Exceptional analytical and problem-solving skills with previous experience structuring and performing complex testing and analysis within paid search to drive efficient growth and effective results.
• Powerful communicator with the ability to engage and influence senior leadership.
• Proficiency with Microsoft Office (Excel, Word, PowerPoint).
• Strong organizational skills and attention to detail.
• Excellent time management skills, with the ability to prioritize, multi-task, and work under shifting deadlines in a fast-paced environment.