Brand and Content Director

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Job description

WHO WE ARE:

As the only nationally recognized neo-CDFI, Camino Financial, Inc. (CF) is on a mission to provide capital to underserved communities worldwide. To fulfill our mission, we are building a roadmap for an AI driven platform. This platform will help us deliver the right amount of capital appropriately risk priced to the right individuals who are solopreneurs, entrepreneurs and business owners that have the drive and the initiative to succeed but lack capital.

THE OPPORTUNITY:

Develops and implements Camino Financial's brand, content and PR strategy and campaigns. The Brand & Content Director is responsible for managing the content, social and PR teams.

Main Responsibilities:

• Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion
• Develop Brand positioning, messaging and segmentation, and voice;
• Setting objectives for the PR team and monitoring team members' performance
• Maximizing brand presence on various channels (e.g. web, radio and social media)
• According the Camino's marketing strategy, onboard and manage creative agencies to produce content and develop marketing campaigns
• Cultivating and maintaining relationships with media and influential professionals
• Develop and execute multi-faceted content marketing campaigns that drive acquisition, engagement, and retention for Camino;
• Use data to help inform content marketing strategy, social media strategy, and decisions on content creation and syndication;
• Serve as an in-house editor for all external content, including partnerships with leading trade publications;
• Develop the roadmap for content that aligns against integrated marketing initiatives like campaigns, events, product launches, and promotions;
• Own content strategy and execution across digital and print channels;
• Lead content and digital marketing team of 5+
• Support the SEO team in managing the resources and blog sections of the Camino site;
• Master the proper mix of formats (e.g. blogs, guides, ebooks, reports, videos, interactive content, podcasts, etc.) and distribution channels;
• Develop and/or shape the content that is produced for Camino-hosted events and webinars;
• Develop an understanding of - and build a model for - how to measure content's influence on pipeline generation and closed-won business;
• Develop a deep understanding of Camino's customers and prospects and figure out what motivates them and the decision makers around them;
• Deliver a content marketing program that delivers measurable value (not just clicks);
• Lead employer marketing content creation including website, blog, social, white papers, newsletters, and email nurture campaigns.

Essential Professional and Technical Skills

• Passionate about Brands and the intersection of technology and finance;
• Ability to take complex information and communicate it clearly in simple and understandable language for our target audiences;
• Excellent project management skills with the ability to manage multiple projects and re-prioritize quickly;
• Entrepreneurial with an ability to create and follow plans yet flexible enough to respond to change while balancing multiple projects and priorities;
• Desire to learn, grow and develop as a first-class startup executive, and to mentor future team members;
• Experience managing teams, include remote and virtual employees;
• Comfortable with both big-picture strategy and in-the-weeds execution;
• Earns trusts of teammates to work creatively together;
• Curious - Keeps up to date on new developments & best practices in content marketing across multiple industries;
• Creates culture of experimentation and repetitive excellence;
• Solid experience coordinating successful PR campaigns;
• Expertise in different social networks, including Facebook and Twitter.
• Bachelor's Degree required
• Masters Degree in business or marketing field is a plus

Essential Work Experience

• 7+ years of content marketing experience
• 3+ years of public relations experience
• Prior role was a director or equivalent in the marketing department

Desired Work Experience

• 3+ years management experience at a start-up
• 2+ years marketing in fintech industry

As an ideal candidate, you are RARE:

1. (R)eliable - People you can really trust to get the job done. They always set clear expectations and consistently meet deadlines with quality work. They work efficiently with others as they are abreast of project/Company updates, and are accessible

2. (A)nalytical - Individuals who use data and thoughtful observations in their decision-making process, and can concisely communicate their quantitative and qualitative findings

3. (R)esouceful - Individuals who do more with less.

4. (E)mpathy (for everyone): Individuals who show compassion and contribute to the well-being and growth of those around us. Camino only pursues products that improve the financial lives of our clients

WHY JOIN THE CF RARE® TEAM?

1. Mission and purpose drive career - Do good and succeed in your profession

2. Competitive cash and equity-based compensation

3. Fast, continued growth - there's a lot of opportunity for advancement - we are growing

4. True opportunity for growth - we don't believe in time served or waiting for your manager to get promoted or leave.

5. Carve out your own path, at your pace - there's room at the top for all of us.

6. Flexible paid time off - we coordinate with each other to make sure work and play find a healthy balance.

7. Celebrate Diversity Paid Holiday Program - a combination of set and floating Company Holidays - so you can choose the days most meaningful to you.

8. Mentorship opportunities - grow within your field, gain valuable skills and experience in a new one or become a change agent for those around you - all on company time.

9. Paid Parental Leave - for moms, dads and everything in between.

10. Additional perks: • Remote-friendly office - Work from the place that best works for you • Flexible working hours - night owl? Got kids/pets/family obligations? We value your output, not the clock.

A company build on meritocracy, Camino believes in hiring the best talent and believes in diversity and inclusion among our teammates. We believe such inclusion bring innovation, produces better results and is critical to our success as a company that serves underserved communities. We are committed to recruiting, developing, and retaining the most talented people from a diverse candidate pool.

This is your opportunity to be part of a growing company where dedicated professionals strive to help customers and each other succeed every day. If that sounds exciting to you, we want to talk to you. Apply today!