Director of Lifecycle Marketing

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Job description

ABOUT FITON

FitOn is revolutionizing the digital fitness category by turning the industry on its head and offering the most premium at-home workouts you've ever experienced.

Get fit with personalized fitness plans and instant access to the widest variety of premium fitness classes - from HIIT to strength to cardio. Work out with celebrities like Gabrielle Union and Julianne Hough and other celebrity trainers like Cassey Ho, Jeannette Jenkins and Katie Dunlop. FitOn is always on, so you can workout anytime and anywhere. Stream to any screen - phone, TV, or Laptop. No expensive equipment or gym memberships required.

FitOn is the #1 Free Fitness App on the App Store and Google Play and is backed by top tier VCs. As part of our team, you'll have the opportunity to build a product that will reach 10M+ people, use consumer insights & data to help create meaningful change in their health & happiness and be part of building the next billion dollar company in the fitness industry.

JOB DESCRIPTION

We're seeking a Director of Lifecycle Marketing who will lead and manage all of FitOn's customer relationship management activities and will shape the future of our business by driving greater engagement and long-term retention.

You'll take part in diverse responsibilities, including:

• Lifecycle Campaign Management: Understand the customer journey to architect and optimize marketing communications strategies. Build multi-channel (push, e-mail, in app) marketing campaigns to users to drive greater long-term engagement and retention.
• Email Marketing and Execution: Develop weekly newsletters and dedicated emails to drive greater engagement with FitOn content. Deliver on lifecycle campaign execution including owning the html coding, building, and approval process for the development of lifecycle marketing campaigns.
• Push Campaigns: Develop the strategy for ongoing push messaging including cadence, timing, and messaging to deliver improved engagement in the product.
• Testing Strategy and Implementation: Consider all key consumer touchpoints and A/B testing and optimization strategies to improve performance. Develop, enforce, and perform quality control activities to ensure processing completes in a timely manner and the output is accurate and complete.
• Monitoring: Monitor Lifecycle KPIs to garner insights on consumer behavior to drive actionable next steps

WHAT WE'RE LOOKING FOR

• Experience in mobile marketing strongly preffered!
• Experience in Braze for lifecycle marketing efforts also strongly preferred.
• Bachelors degree
• 5+ years of experience in lifecycle marketing and/or email marketing. Start-up experience, technology, and consumer goods preferred.
• Passionate about health & fitness
• Excellent communication skills - both spoken and written
• Outstanding follow-through, time management, and project management skills to deliver results
• Enjoy working in a dynamic, fast-paced environment and willing to roll up their sleeves.