Product Marketing Manager
Cypress HCM
2021-12-03 07:32:24
Los Angeles, California, United States
Job type: fulltime
Job industry: Banking & Financial Services
Job description
Responsibilities:
· The Product Marketing Manager leads the planning, development, and execution of our company's product marketing initiatives.
· You set and manage the go-to-market plans for our new and existing infrastructure products. This includes market and competitive analysis, client case studies, product positioning, key product benefits, and messaging.
· Each new feature or product needs clear descriptive messaging both directly in the website and in accompanying off-website material. We utilize the major social media platforms, a dedicated blog, community site, and the global suite of our organizations products to broadcast new messages to our users. If you are passionate about getting the message out to a captive audience across the globe, we would love to hear from you.
· In order to provide the best product we need to know what other products our customers may be interested in. You are the eyes and ears following the competitive space around our product, using this analysis to influence our communications and positioning across all our efforts.
· It is also critical to understand our product at a deep level. For the PMM, this means being in our product analytics suites to understand what content our users find most helpful, knowing where people typically drop off our website, what upgrades our customers are getting the most value from, and much more.
· You also work directly with the design team to build creative content and marketing assets.
· There's a ton of people that contribute to the success of organization's product and the PMM is a key one of them!
· You coordinate with our awesome team of developers, designers, product people, etc. to make sure we have everything we need to present our products the best way possible to our customers. This could be for an initial product launch, iterative feature upgrades, or the general brand.
Requirements:
· We are looking for a Senior level PMM, so this means you are going to be responsible for the core of the PMM responsibilities and direction.
· We believe you'll be most successful if you have experience managing a project or team with a similar position scope.
· Degree in Marketing or related field preferred
· We mainly want you to be an excellent communicator
· ideally someone who worked on a developer tool or infrastructure product.