Public Relations Specialist

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Job description

Your Role

Gensler's Southwest Region is seeking a professional, motivated, and highly collaborative individual to join our team in Los Angeles as a Public Relations Specialist. The role will be responsible for media relations, social media management, PR admin and related activities representing Gensler's brand, reputation and thought leadership in our markets.

What You Will Do

Media Relations & PR Admin

• Work with regional PR director to craft story angles and pitches to engage local media in Gensler's southwest region markets: Los Angeles, Las Vegas, Newport Beach (OC), San Diego, Phoenix and Denver
• Development of press materials including project narratives, press releases, media briefing documents, talking points
• Manage inbound media requests
• Partner with practice area leaders, design directors and others to develop thought leadership for use in LinkedIn, blogs, editorial, and speaking
• Liaise with client and project partners on Project PR, including tracking project milestones, PR plans, press events and related external activities
• Maintain and update media lists and editorial calendars
• Merchandise, track and report organic and earned coverage

Social Media

• Day-to-day management and content lead for Gensler Los Angeles' social media accounts
• Be a resource on social media best practices and optimizing LinkedIn for our thought leaders
• Partner with regional social media champions on campaigns and content development
• Track and report metrics on an ongoing basis

Speaking Engagements & Events

• Maintain speaking engagements calendar
• Vet and coordinate speaking engagement opportunities to ensure alignment with our brand optimizing client engagements
• Support planning and execution of office events, media events or industry events including award ceremonies and annual conferences

Your Qualifications

• Attitude: Proactive, positive, energetic attitude and desire to work in a results-oriented environment. Desire and ability to manage multiple relationships and deadlines at the same time. Team player. Motivated, tenacious, and resourceful
• Presentation: polished professionalism with a comfort level interacting with high-level executives
• Communication: strong writing, editing, grammar and interpersonal skills
• Writing: ability to craft, prepare, and execute writing assignments (pitches, project narratives, blog posts, bylines) under deadlines
• Organizational: ability to self-manage projects around expected delivery dates
• Teamwork: works cohesively as a member of a broader communications team, pitches in to help out others, forward-thinking go-getter; ability to adapt in dynamic settings
• Client/customer service: understanding of public relations as a service to the region
• Administrative: ongoing support of reporting materials on behalf of the regional PR team
• Experience: At least 5 years of public relations experience; background in architecture, design and journalism is very desirable
• Software: Microsoft Office, InDesign, Cision

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Week," our offices reflect our people's diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.

As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.